5 Easy Ways to Implement Visual Social Proof in Ecommerce
Posted: Wed Dec 04, 2024 3:45 am
Hello, e-commerce people!
Looking for visual social proof tactics to use right away in your eCommerce business?
Got it. All the tactics presented in this blog are authentic, easy to implement and cost effective.
What is visual social proof?
Social proof is a psychological phenomenon that causes people to look for references for their behavior in that of their peers. We want to be part of the crowd.
Marketers have realized how useful social proof is in the marketing plan.
When someone sees other people using products or following kenya phone number list certain brands, they will be inclined to do so.
That’s worth its weight in gold for marketers! With social proof, you can increase conversions, get more sales, and acquire new customers.
Visual social proof refers to ways to display social proof with visual elements, such as images, graphics, badges, and logos.
Social proof visuals often perform better than others – they are attention-grabbing features that make potential customers stop scrolling and stare.
Types of social proof
There are at least six sources of social proof:
Family and friends
Expert Social Proof
Celebrity Social Proof
Social proof of customers and users
Wisdom of the crowd
Certification
This means that we are affected by the people and groups mentioned above .
You're likely to buy a product that your friend recommends or that a well-known expert endorses.
You'll probably also trust a brand that has a lot of people on its side or that has official certifications for high-quality products or eco-friendly materials.
types of social proof
As an eCommerce business owner and marketer, you should try to target several of these types of social proof.
In this article, we focus on visual social proof, but you can read tips on social proof in ads , social proof strategies in B2B , and general social proof strategy for ecommerce .
Attract potential customers with easy visual social proof
You can turn to influencer marketing and celebrity endorsements, but paid social media sponsorships can be too much for smaller businesses.
Also, influencers don't seem that authentic, at least not to me. People know they are being paid to endorse products and services.
I want to highlight the truly simple and cost-effective tools that you can implement immediately .
These include, for example, user-generated content, widgets on your landing pages, and social media posts.
Let's get to it.
1. Customer Testimonials
Your satisfied customers are your best advocates.
Let them tell you and others how much they enjoy your products and services in the form of a testimonial .
Read more about how to get customer testimonials , and we move on to how you can make testimonials visually appealing and grab the attention of potential customers.
Trustmary widgets make it possible to display testimonials on your website .
These are dynamic and impressive testimonial widgets, like the testimonial wall (below), that won't go unnoticed.
testimonial wal
The widget editor allows you to customize the element as much as you want: go crazy with colors and fonts at will!
Pro Tip : Import existing reviews from review sites to your own website and display them with the same widgets.
Another great way to make your testimonials super visually appealing is to turn them into quotes.
Include a photo of your client (or a suitable photo) and highlight a quote from their written testimonial in quotation marks.
Finish it off with nice colors and fonts, and publish on your website and social media.
Here is a good example of a testimonial quote from Louise Cornish Fitness:
social media testimonial quote
2. Video testimonials
What could be more visual than video?
Trustmary allows you to collect video testimonials remotely from your satisfied customers.
They can also appear on your website with elegant widgets or be exported to your social media channels.
Video testimonials really work. One of our clients saw a 32% increase in sales after displaying just one video testimonial on the checkout page!
video testimonials
Looking for visual social proof tactics to use right away in your eCommerce business?
Got it. All the tactics presented in this blog are authentic, easy to implement and cost effective.
What is visual social proof?
Social proof is a psychological phenomenon that causes people to look for references for their behavior in that of their peers. We want to be part of the crowd.
Marketers have realized how useful social proof is in the marketing plan.
When someone sees other people using products or following kenya phone number list certain brands, they will be inclined to do so.
That’s worth its weight in gold for marketers! With social proof, you can increase conversions, get more sales, and acquire new customers.
Visual social proof refers to ways to display social proof with visual elements, such as images, graphics, badges, and logos.
Social proof visuals often perform better than others – they are attention-grabbing features that make potential customers stop scrolling and stare.
Types of social proof
There are at least six sources of social proof:
Family and friends
Expert Social Proof
Celebrity Social Proof
Social proof of customers and users
Wisdom of the crowd
Certification
This means that we are affected by the people and groups mentioned above .
You're likely to buy a product that your friend recommends or that a well-known expert endorses.
You'll probably also trust a brand that has a lot of people on its side or that has official certifications for high-quality products or eco-friendly materials.
types of social proof
As an eCommerce business owner and marketer, you should try to target several of these types of social proof.
In this article, we focus on visual social proof, but you can read tips on social proof in ads , social proof strategies in B2B , and general social proof strategy for ecommerce .
Attract potential customers with easy visual social proof
You can turn to influencer marketing and celebrity endorsements, but paid social media sponsorships can be too much for smaller businesses.
Also, influencers don't seem that authentic, at least not to me. People know they are being paid to endorse products and services.
I want to highlight the truly simple and cost-effective tools that you can implement immediately .
These include, for example, user-generated content, widgets on your landing pages, and social media posts.
Let's get to it.
1. Customer Testimonials
Your satisfied customers are your best advocates.
Let them tell you and others how much they enjoy your products and services in the form of a testimonial .
Read more about how to get customer testimonials , and we move on to how you can make testimonials visually appealing and grab the attention of potential customers.
Trustmary widgets make it possible to display testimonials on your website .
These are dynamic and impressive testimonial widgets, like the testimonial wall (below), that won't go unnoticed.
testimonial wal
The widget editor allows you to customize the element as much as you want: go crazy with colors and fonts at will!
Pro Tip : Import existing reviews from review sites to your own website and display them with the same widgets.
Another great way to make your testimonials super visually appealing is to turn them into quotes.
Include a photo of your client (or a suitable photo) and highlight a quote from their written testimonial in quotation marks.
Finish it off with nice colors and fonts, and publish on your website and social media.
Here is a good example of a testimonial quote from Louise Cornish Fitness:
social media testimonial quote
2. Video testimonials
What could be more visual than video?
Trustmary allows you to collect video testimonials remotely from your satisfied customers.
They can also appear on your website with elegant widgets or be exported to your social media channels.
Video testimonials really work. One of our clients saw a 32% increase in sales after displaying just one video testimonial on the checkout page!
video testimonials