PepsiCo to open global digital hub in Barcelona with 400 employees

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PepsiCo has chosen Barcelona to set up a global digital hub that will require an investment of 70 million euros. The American multinational food and beverage company has decided to open this operations centre in the outskirts of the city, where it will create around 400 jobs within three years, until 2024.

According to La Vanguardia , the pakistan telephone number data idea is to launch a large laboratory of highly qualified technicians . These will be responsible for coordinating the group's digital transition worldwide, so this digital centre will have global reach. On the other hand, it will act as an incubator for solutions to stimulate a change in internal culture that will drive long-term innovation.

The multinational, led by Barcelona executive Ramón Laguarta , is thus committed to accelerating digitalisation, technological centres and attracting global talent. It should be noted that PepsiCo is immersed in its journey to advance automation and the entrepreneurial ecosystem of the city of Barcelona. To this end, it partnered with Tech Barcelona at the end of 2020 , in order to improve the consumer experience with more agile processes. To diversify talent, part of the team will be located in the Basque Country.

«The digital hub will enable PepsiCo to drive its digitalisation agenda, capture new opportunities, introduce changes in the way of working and address common organizational challenges such as reducing operational costs, improving time to market, accelerating innovation, developing customer experience and increasing organizational efficiency ,» said Athina Kanioura , EVP, Chief Strategy & Transformation Officer PepsiCo Global.