At a global level, the most notable data
Posted: Sat Dec 28, 2024 9:42 am
Consumer spending within e-commerce apps increased by 81% on Black Friday 2022 compared to the daily average in November. On Android, the growth was 61%.
E-commerce marketers worldwide spent $4.9 billion on attracting app users in 2022. However, the economic downturn led to a 25% drop in spending in the second half of 2022.
iOS apps achieved an 85% higher vietnam telephone number data share of paying users compared to Android , and November conversion rates were 15% higher compared to the monthly average on both iOS and Android.
Media costs in the e-commerce vertical have seen a 30% year-over-year drop when comparing Q1 2023 to Q1 2022.
Marketers' customer acquisition costs, measured in cost per app install (CPI), peaked in November 2022 and plummeted by 30% when comparing Q1 2023 to Q1 2022. Such costs specifically decreased by 33% on iOS and 11% on Android.
Marketing-driven non-organic installs (NOI) increased 19% on iOS thanks to falling CPIs and increased measurement confidence in the app landscape following the release of iOS 14.5.
Remarketing remains a vital and highly profitable component of the marketing universe, with a consistent share of over 40% per month.
On the other hand, here are some key data on the Spanish market in the same analysis period collected in the report "State of eCommerce App Marketing 2023" by AppsFlyer:
The e-commerce business was severely hit in Spain during the first quarter of 2023 , with a 43% decrease in total app installations compared to 2022 figures.
Non-organic installs (NOI) also suffered a drop of almost 50% and remarketing decreased by 23% compared to the first quarter of 2022.
Despite the worrying figures for the first quarter of 2023, the second quarter of this year points to a recovery in figures.
E-commerce marketers worldwide spent $4.9 billion on attracting app users in 2022. However, the economic downturn led to a 25% drop in spending in the second half of 2022.
iOS apps achieved an 85% higher vietnam telephone number data share of paying users compared to Android , and November conversion rates were 15% higher compared to the monthly average on both iOS and Android.
Media costs in the e-commerce vertical have seen a 30% year-over-year drop when comparing Q1 2023 to Q1 2022.
Marketers' customer acquisition costs, measured in cost per app install (CPI), peaked in November 2022 and plummeted by 30% when comparing Q1 2023 to Q1 2022. Such costs specifically decreased by 33% on iOS and 11% on Android.
Marketing-driven non-organic installs (NOI) increased 19% on iOS thanks to falling CPIs and increased measurement confidence in the app landscape following the release of iOS 14.5.
Remarketing remains a vital and highly profitable component of the marketing universe, with a consistent share of over 40% per month.
On the other hand, here are some key data on the Spanish market in the same analysis period collected in the report "State of eCommerce App Marketing 2023" by AppsFlyer:
The e-commerce business was severely hit in Spain during the first quarter of 2023 , with a 43% decrease in total app installations compared to 2022 figures.
Non-organic installs (NOI) also suffered a drop of almost 50% and remarketing decreased by 23% compared to the first quarter of 2022.
Despite the worrying figures for the first quarter of 2023, the second quarter of this year points to a recovery in figures.