support entrepreneurship
Posted: Sat Dec 28, 2024 9:51 am
In fact, the survey shows that 57% of consumers are ready to make purchases for the first time from new brands or stores, demonstrating their willingness to support independent and lesser-known businesses. However, there are differences between countries.
What are the main reasons why consumers shop at independent stores?
uniqueness of the products
Customer service quality
It must also be said that in cities you are often surrounded by the same brands and big chains. Online, however, the showcase of a small artisan business can be even better than that of a big name. It is certainly more authentic and unique!
Focusing on personalized services, fast shipping, the possibility of shopping through social media and direct and personal communication are the winning choices. Because this is what people want.
4. More and more consumers will spend to support the companies they love
In Europe, and in particular in Italy, consumers choose on principle to support local businesses that make shared and concrete choices of value. For example, 67% of Italian consumers choose to buy eco-friendly or sustainable products.
Again according to the Shopify survey, the main reasons why belgium telegram data consumers make purchases (online or in-store) in local stores are the following:
57% to strengthen the local economy
41% to help create local job opportunities
35% to invest in your community
Brands must therefore demonstrate authenticity, transparency and responsibility, as consumers increasingly support local shops and sustainable products.
It is no longer possible to be anonymous players in the market. It is necessary to stand out and do so decisively, both digitally and in real life. Also because the two realities are destined to become an indistinguishable whole.
Fun fact: In the months leading up to Black Friday Cyber Monday 2020, local commerce orders (basically those within a distance of 25 km between the customer and the seller) increased by 168% compared to the previous year.
5. Banking, finance and credit will be revolutionized by modern financial solutions
The last step a customer takes when buying online is payment. But this step in their perception and experience can be the most important.
What are the main reasons why consumers shop at independent stores?
uniqueness of the products
Customer service quality
It must also be said that in cities you are often surrounded by the same brands and big chains. Online, however, the showcase of a small artisan business can be even better than that of a big name. It is certainly more authentic and unique!
Focusing on personalized services, fast shipping, the possibility of shopping through social media and direct and personal communication are the winning choices. Because this is what people want.
4. More and more consumers will spend to support the companies they love
In Europe, and in particular in Italy, consumers choose on principle to support local businesses that make shared and concrete choices of value. For example, 67% of Italian consumers choose to buy eco-friendly or sustainable products.
Again according to the Shopify survey, the main reasons why belgium telegram data consumers make purchases (online or in-store) in local stores are the following:
57% to strengthen the local economy
41% to help create local job opportunities
35% to invest in your community
Brands must therefore demonstrate authenticity, transparency and responsibility, as consumers increasingly support local shops and sustainable products.
It is no longer possible to be anonymous players in the market. It is necessary to stand out and do so decisively, both digitally and in real life. Also because the two realities are destined to become an indistinguishable whole.
Fun fact: In the months leading up to Black Friday Cyber Monday 2020, local commerce orders (basically those within a distance of 25 km between the customer and the seller) increased by 168% compared to the previous year.
5. Banking, finance and credit will be revolutionized by modern financial solutions
The last step a customer takes when buying online is payment. But this step in their perception and experience can be the most important.