What is the profile of the Spanish digital consumer?

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According to the Packlink study, this is a man between 40 and 50 years old, who spends more than fifty euros a month on his online purchases and usually uses them to buy gifts. The study also points out that Spaniards are those who concentrate their purchases most during sales periods or major commercial events , such as Black Friday and Christmas campaigns.

At Packlink eCommerce Day, the trend in average spending by Spaniards was highlighted: almost half of Spaniards spend up to €50 per month on online purchases , followed by 37% who iran telephone number data spend up to €100 per month. If we compare Spain with Italy, Germany, France and the United Kingdom, 43% of users spend less than €50 per month, with only the United Kingdom exceeding this figure.

Preferred products and platforms in Spain
The Spanish digital consumer's favourite products have not changed in recent years. The favourites for Spaniards when buying online are gifts , clothing and technology . According to the Packlink study, in France and the United Kingdom clothing is the preferred product by far. However, the German digital consumer prefers gifts to buying clothing or leisure items.

Another aspect that has been highlighted at the event has been the preferred platforms for the Spanish digital consumer. For 64% of Spaniards, large marketplaces such as Amazon , eBay , or Aliexpress are the preferred platforms for purchasing their products online.

According to data from the Packlink study in Spain we have “Amazondependence”, this platform has reached a very specific and, in addition, very loyal audience, which makes Amazon a reference platform for the Spanish consumer. Reviews are positioned as the main influence for Spaniards when choosing a product online to purchase.