Amazon Prime Day, a key date for e-commerce and brands before Christmas

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Due to COVID-19, Amazon Prime Day, which is usually held in July, has been delayed until October 13 and 14. This is an event with special offers and discounts for users of this marketplace; which represents a golden opportunity for consumers and brands before the arrival of other key dates such as Black Friday , Cyber ​​Monday or Christmas.

The Labelium consultancy has highlighted the taiwan telephone number data most beneficial strategies for companies and, in particular, for e-commerce to generate high profits in this pandemic context: an attractive catalogue and a good budget forecast.

An attractive (and promotional) catalogue

Consumer behaviour has changed more than ever this year, and one of its characteristics is planning and anticipation in purchases. Therefore, the importance of choosing the most suitable products in our catalogue is key. Labelium points out that best sellers are always a good option; that is, as long as we have a good stock so as not to run the risk of shortages.

To improve this prior demand study technique, we can also use tools such as Retail Rising Categories from Google and look at the successes of our brand's and the competition's most recent campaigns. Similarly, the promotion strategy for each product (for example, through discount coupons) can increase sales volume.