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Otherwise, you run the risk of attracting only the dreaded "contestants", those participants who only want the prize and have no intention of interacting with you, much less becoming customers. And to do this, it is crucial to choose the right prizes . In this post, we're going to give you the best ideas so you know what prizes to raffle off not only to attract participants, but also to get them to become customers.


A to avoid in order to keep away contest hunters and focus on those czech republic telephone number data potential customers who will truly become fans and customers of your brand. Index [ hide ] How to choose the prizes of a raffle Prize hunters vs. potential customers Prize ideas for raffles and other promotions Own products or services Samples of your product Discounts on your products and services Gift card to spend in your physical or online store VIP product or exclusive service of your brand Complementary product or service Be the visible face of your brand raffle prizesHow to choose the prizes of a raffle Before you rush into selecting prizes for your raffle or contest as if there were no tomorrow, think about your target audience and the marketing strategy you are going to follow, based on the needs of your brand: acquisition, loyalty, engagement, conversion.


.. Next, it's time to define the mechanics of the contest/giveaway and the conditions for participation. The prizes for your action also come into play here. In this sense, you must take into account the entry barrier that you are going to establish for participation . Simple dynamics, such as giving a "Like" or mentioning a friend, will attract more participants. Anything that involves making an extra effort, such as generating content, explaining reasons for winning or having to give up certain personal details, will leave behind users who are not willing to overcome the barrier that you have established.