It is very important to clarify what

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Target audience. Will give an understanding of who the client is targeting and who they will have to work with in the future. Understanding the target audience will allow you to build communication more effectively. Market monitoring research. Ask about the customer's main competitors and how they differ. Clarify what they like in communications and what they don't. Working with content. A developed brand book, ToV, SMM strategy will give an understanding of how your brand will look visually. Wishes. We ask for references of pages or projects you like. Often the customer initially has a certain idea of ​​what he expects from cooperation forex dataset and can show other companies as an example.

Taboo. cannot be done with the brand: in texts, visuals, and in communications in general. Working with refusals is also necessary A meaningful brief does not guarantee that cooperation will take place. Very often, agencies encounter refusals that they simply have to accept. It is important to conduct a kind of "work on mistakes" after each case to understand where the mistake was made. Or, on the contrary, to find out that you did a good job, but simply did not suit the client. Common reasons for refusal may be that the cost of the service is higher than the client expected, another agency offers better conditions or a more creative approach, or the need for the service simply disappears.
The goal can be one large or several small ones, but in any case, you should not try to solve all user problems with one survey. Its correct definition allows you to formulate meaningful and relevant questions, with the help of which accurate conclusions are then made. Making a list of questions The questions should correspond to the chosen objectives. The latter also influences their format. Among the most popular: Multiple choice. Each question has several possible answers, the participant must choose the correct one. True or False. The list of questions contains certain facts or statements. For each statement, the participant must determine whether it is true or false. Filling in the blanks.

Statements with "blank spots" are given, and the participant must fill in the gaps with correct information. Matching: There are related elements in two columns, the participant must identify them. Questions should be clear, precise and informative. It is advisable to ask something specific and important, because a "general" question is unlikely to interest anyone. But they should not be complicated, after all, you are not taking a history or geography exam. You can ask non-obvious questions to a certain extent to emphasize the professionalism of the presenter, but you should not get too carried away with this. How many should there be in a quiz? Optimally, from four to six. More tires the user, and fewer are simply not interesting.

Can you add illustrations? Yes. And hints? Generally yes, but not too explicit, this is not a measure for preschool children. It is desirable that the user has the opportunity to make corrections in the answers to the questions already passed, because often incorrect answers are chosen by chance or a minute later they remember the correct answer. If there is no chance to correct, then the participant can refuse to take the test (it should be noted that not all quiz organizers agree with this recommendation: "If she's dead, then she's dead!") Don't ask questions just for the sake of asking questions, like: "Well, this is a quiz, there should be questions, so we're asking.