What is a drip campaign
Posted: Thu Jan 02, 2025 6:39 am
A drip email campaign automatically sends a series of pre-written emails to subscribers over time. These emails are “dripped” out based on triggers and predetermined schedules to nurture leads, maintain engagement, and drive conversions.
Drip emails can nudge, remind, and engage subscribers with interesting and relevant content based on their behavior and preferences.
The advantage drip email campaigns have is they are automated, letting you send out a sequence of emails for every stage of your customer journey. Because drip emails are automated, they are also consistent. For example, every person who places an order gets the same confirmation email at the same interval after making their purchase.
There is no limit, but typically a drip campaign can have austria whatsapp number list between four and eleven emails sent at least a few days apart.
The best number depends on the type of the campaign, though. For example, a lead nurturing campaign can include multiple weekly emails, while a welcome campaign can have a longer delay between the first and the second message.
Here’s a table showing examples of drip email frequency and quantity
Effective drip campaigns need a good marketing automation platform. There are many excellent tools in the market to choose from, each offering a variety of unique features and pricing structures.
Drip campaign recipients can be easily defined when a simple trigger like a new sign-up or birthday occurs.
However, the more conditions you create, the more complex things become. Custom drip campaigns require a careful review of the rules that you set to ensure that there are no conflicts that can lead to confusion.
For example, if a customer has registered in your store but hasn’t filled in their profile, you’ll have to make sure that the automated reminder to do so won’t be sent at the same time as your welcome series. Sending too many emails at once can overwhelm and irritate a new customer, and potentially lessen their engagement.
Drip emails can nudge, remind, and engage subscribers with interesting and relevant content based on their behavior and preferences.
The advantage drip email campaigns have is they are automated, letting you send out a sequence of emails for every stage of your customer journey. Because drip emails are automated, they are also consistent. For example, every person who places an order gets the same confirmation email at the same interval after making their purchase.
There is no limit, but typically a drip campaign can have austria whatsapp number list between four and eleven emails sent at least a few days apart.
The best number depends on the type of the campaign, though. For example, a lead nurturing campaign can include multiple weekly emails, while a welcome campaign can have a longer delay between the first and the second message.
Here’s a table showing examples of drip email frequency and quantity
Effective drip campaigns need a good marketing automation platform. There are many excellent tools in the market to choose from, each offering a variety of unique features and pricing structures.
Drip campaign recipients can be easily defined when a simple trigger like a new sign-up or birthday occurs.
However, the more conditions you create, the more complex things become. Custom drip campaigns require a careful review of the rules that you set to ensure that there are no conflicts that can lead to confusion.
For example, if a customer has registered in your store but hasn’t filled in their profile, you’ll have to make sure that the automated reminder to do so won’t be sent at the same time as your welcome series. Sending too many emails at once can overwhelm and irritate a new customer, and potentially lessen their engagement.