Or They Can Choose To Keep Receiving Your Quarterly Email solomon islands email list 9704 contact leads Newsletters But Not Every Single Promotion Or New Product Announcement This Keeps Your Subscribers Happy And Also Helps Email Marketers To Segment Their Mailing List To Send Appropriate Email Campaigns3 Use A Sunset Policy And Strategic Segmentationevery Email List Has Engaged And Unengaged Subscribers What You Do With Those Inactive Subscribers Is What Matters For Your Deliverabilitycreating A Sunset Policy Is A Way To Define What Unengaged Means For Your Email Program And Build A Plan To Slowly Phase Those Subscribers Out Of Receiving Emails From You
That May Include A Reengagement Campaign See Below But Its Also About Segmenting Your List Based On Who Wants To Hear From You And Their Behavior Rather Than Vanity Metrics According To Mailguns State Of Email Deliverability Almost 60 Of Senders Dont Use A Sunset Policy So Theres A Lot Of Room To Improve Herechart Show Nearly 60 Of Senders Do Not Use A Sunset Policy4 Run A Reengagement Campaign For Unengaged Subscriberssending One Final Email Asking Subscribers Who Havent Opened Your Email In 90 Days To Optin To Your Emails Can Help You Clean Your Email List By Engagement And Revitalize Your Metrics
