After listing all the offers for your products, a text box appears where the conditions of the promotion are listed very clearly. These elements are usually placed at the end of the email, in small print and in a color that does not stand out too much.
On the contrary, Okaa has decided to put it in a visible place and format, transmitting an image of transparency and trust to its clients.
The newsletter design is also very elegant and very much in line with the target audience, families. The multiple calls to action (CTA) and the strategic use of colors to attract readers help in communication.
the bottom of the email, where all the payment methods and the online trust seal are located.
This reinforces the image of trust in readers that they have been transmitting throughout the newsletter, since, following demographic factors, heads of households may not be regular online shoppers for various reasons, one of them being a lack of trust in online payment.
H&M
H&M, the well-known Swedish clothing chain, also sends greece telegram data newsletters for its online store. Its model is more classic and simple, which makes its newsletters intuitive and easy to read.
Newsletter example 4a
Newsletter example 4b
The newsletter's design is the same as that of a website, but much more simplified. Both in the top bar and at the bottom, they have placed, in the form of tabs, CTAs that direct users to the main sections of their page.
This layout makes the newsletter design very intuitive since the client knows where to go at all times.
Finally, at the bottom of the newsletter, they include their social media profiles and links to download the app on both Android and iOS. The CTA to download the app, as well as the store locator, appears several times throughout the newsletter. This is a good way to continue interacting with users on different platforms.
Examples of product/company update newsletters
The main goal of a product or company newsletter is to inform users about what's new about a company (and why they should care). This helps to:
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