Using Marketing Automation to Build Customer Loyalty

[asikurrahman]

No matter, it is still worth being active on all of these channels, to reach the widest possible audience. Facebook, Instagram, Twitter, LinkedIn and TikTok have different audiences, and obviously you will get different results from each of them.

But how can social media marketing activities be reconciled with Inbound Marketing activities?

First of all, you should always create a dedicated post for each channel . Don't write one post to use on all channels. One for Facebook, one for LinkedIn, and maybe a video on Twitter or a high-quality image on Instagram, always with the same topic.

Then don't forget to monitor performance constantly, checking what armenia phone number lead works best and what doesn't. Understanding why a tweet got the most clicks, or which Facebook post got the most 'likes' is crucial.

Dig deep into your top social media posts: What time was it posted? How many users were engaged? Was it an image or video? What was the topic?

Understanding what works best, by analyzing the data, allows you to set up your next campaign with a greater probability of success. Using a "social media matrix", helps you better see what is happening and plan your posts precisely across all channels.

Paid Social
If you use social media, you will have already seen that organic traffic is almost never directed to your Buyer Persona. You must precisely "target" a specific segment, profile or organization.

“Paid” social media allows you to do just that.

For example, if you work in B2B and have already identified the companies to which you want to send your offer, you can choose to target people who work in a specific company. These are very powerful profiling tools, it would be a shame not to take advantage of them.

Want to see an application example? Read Facebook advertising: how to quickly achieve a concrete goal


`The number of different activities that need to be managed in managing a company's Inbound Marketing is remarkable.