Include your product catalog on WhatsApp
Posted: Sat Jan 04, 2025 4:56 am
WhatsApp Business allows you to integrate your e-commerce product catalogue into your business profile for free. You can upload images of your items along with their prices to a dedicated section. Later, when a user is interested in a product, they can attach it to a chat message.
Product catalog integration strengthens the marketing strategy, but also makes it easier to use WhatsApp for customer service. Both the support agent and the customer have the ability to attach products to their messages, which helps to give context to the conversations. Additionally, complementary or substitute products can be easily recommended to help the customer with their query.
Product catalog offered via WhatsApp. Customer service via WhatsApp chat.
8) Set up a chatbot to offer more extensive information
For this , the basic version of the app is not enough: you have to use the WhatsApp Business API. Just like in a web chat , WhatsApp chatbots use artificial intelligence to provide automatic responses to users. They are often used to answer frequently asked questions, thus reducing the workload of the customer service team.
However, to provide a better user experience, it is necessary to do prior work to configure the artificial intelligence, as well as optimize it over time.
Some airlines, such as Aerolíneas Argentinas, use this type of message to provide real-time information about their flights. The conversation, guided by numerical options, makes it clear from the start japan telegram data that the responses are automatic:
Airline offering customer service via WhatsApp, screenshot.
This information could also be found on the company's website, but WhatsApp offers greater agility.
9) Integrate WhatsApp with other messaging channels
Your company will normally receive messages from customers via WhatsApp, but also via other channels such as email, web chat, social media messaging, etc. Centralizing all queries in a single interface will help optimize your time and, therefore, improve your productivity.
There may also be a situation where the same customer contacts you via WhatsApp and then sends a message via another service channel. When responding, it would be a good idea for the IT tool to instantly detect that the two queries come from the same person. This way, duplicate efforts can be avoided.
Product catalog integration strengthens the marketing strategy, but also makes it easier to use WhatsApp for customer service. Both the support agent and the customer have the ability to attach products to their messages, which helps to give context to the conversations. Additionally, complementary or substitute products can be easily recommended to help the customer with their query.
Product catalog offered via WhatsApp. Customer service via WhatsApp chat.
8) Set up a chatbot to offer more extensive information
For this , the basic version of the app is not enough: you have to use the WhatsApp Business API. Just like in a web chat , WhatsApp chatbots use artificial intelligence to provide automatic responses to users. They are often used to answer frequently asked questions, thus reducing the workload of the customer service team.
However, to provide a better user experience, it is necessary to do prior work to configure the artificial intelligence, as well as optimize it over time.
Some airlines, such as Aerolíneas Argentinas, use this type of message to provide real-time information about their flights. The conversation, guided by numerical options, makes it clear from the start japan telegram data that the responses are automatic:
Airline offering customer service via WhatsApp, screenshot.
This information could also be found on the company's website, but WhatsApp offers greater agility.
9) Integrate WhatsApp with other messaging channels
Your company will normally receive messages from customers via WhatsApp, but also via other channels such as email, web chat, social media messaging, etc. Centralizing all queries in a single interface will help optimize your time and, therefore, improve your productivity.
There may also be a situation where the same customer contacts you via WhatsApp and then sends a message via another service channel. When responding, it would be a good idea for the IT tool to instantly detect that the two queries come from the same person. This way, duplicate efforts can be avoided.