What to do on Content

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In this case, the marketing and sales goal is not to reach “a lot of people”.
It is to intercept the manager/responsible who works in that sector, in that type of company, and who can make the decision to choose us as suppliers or partners.
Our buyer persona . Otherwise, a dance on TikTok is fine.

If you have understood that social media is useful for communicating with your target and you want to know and solve other digital marketing problems , read our dedicated article!


The first step to being successful on LinkedIn as a company is: having a presence on LinkedIn as a company .

So, pay maximum attention to the creation of the profile, which must be optimized in terms of photos and information, and obviously to its updating. As with other social channels, it is advisable to create australia phone number lead an editorial plan that supports the maintenance of the profile. It can be a good idea to alternate different contents, but always maintaining a consistent tone of voice . For example, provide information and updates on what is happening in the reference sector and on the products and services offered , but also tell a little about the "behind the scenes" of the company.

For one of our clients who operates in the legal services for companies, we manage a LinkedIn profile with over 10,000 followers. Their editorial plan ranges from news and in-depth articles on their sector (the protection of intellectual property), including public funds and calls for tenders for companies, to posts related to the corporate world: events, webinars, prizes and awards that involve the company, but also profiles of new hires, news on internal initiatives (from welfare to plastic free, up to the Christmas party).
Being a “human” and friendly company is popular, obviously without overdoing it (even if it all depends on positioning and target).

Another factor that should not be underestimated is the so-called "Employee Advocacy" . In simple terms, it involves inviting company employees to be present and active on LinkedIn, and possibly share what is published on the official profile. Data says that 3% of employees share company content and this 3% brings about 30% of total engagement