Percentage of interactions with chatbot
Posted: Sat Jan 04, 2025 5:22 am
A chatbot can serve an unlimited number of people at any time of the day. That's why more and more companies want to have one. The 2023 chatbot study published by Demand Stage concludes that in the last five years, global revenue generated by the chatbot software industry has multiplied by more than three — from 41 to 138 million dollars — and its growth is expected to continue at an even faster rate.
According to Intercom’s Chatbot Trends report , sales teams are the most likely to use chatbots, followed closely by customer service teams. They are also used fairly regularly for marketing, registration processes, and feedback gathering.
Chatbot usage statistics
Source: Intercom
Chatbots for digital marketing
There are many situations where a chatbot can be a very useful tool in a marketing strategy. The highest engagement rates are achieved with upselling and cross-selling in e-commerce. A chatbot can identify and offer relevant products based on the user's purchase history and offer them in natural language that encourages interaction.
Chatbots are also quite effective at offering discounts and recovering abandoned carts, as well as offering general information about products.
Source: Tidio
Percentage of website visitors who interacted with a laos telegram data chatbot (based on data from around 50,000 websites surveyed by Tidio in 2021-2022)
Chatbots for sales
Chatbots can be an effective sales channel for both B2C and B2B brands, because they are capable of effectively executing lead generation campaigns .
Integrating forms within the chatbot itself is a key resource for improving the user experience. Automated conversations are also frequently used to schedule appointments and assist in the purchasing process without human intervention.
Chatbots for onboarding processes
SaaS companies employ chatbots to facilitate the registration process for new users , sometimes taking the form of virtual assistants to provide a more personal user experience. The chatbot can be used to set up accounts, learn about product features, communicate rules, and resolve issues. Additionally, integrating the chatbot with the knowledge base makes it easier to answer frequently asked questions without human intervention.
According to Intercom’s Chatbot Trends report , sales teams are the most likely to use chatbots, followed closely by customer service teams. They are also used fairly regularly for marketing, registration processes, and feedback gathering.
Chatbot usage statistics
Source: Intercom
Chatbots for digital marketing
There are many situations where a chatbot can be a very useful tool in a marketing strategy. The highest engagement rates are achieved with upselling and cross-selling in e-commerce. A chatbot can identify and offer relevant products based on the user's purchase history and offer them in natural language that encourages interaction.
Chatbots are also quite effective at offering discounts and recovering abandoned carts, as well as offering general information about products.
Source: Tidio
Percentage of website visitors who interacted with a laos telegram data chatbot (based on data from around 50,000 websites surveyed by Tidio in 2021-2022)
Chatbots for sales
Chatbots can be an effective sales channel for both B2C and B2B brands, because they are capable of effectively executing lead generation campaigns .
Integrating forms within the chatbot itself is a key resource for improving the user experience. Automated conversations are also frequently used to schedule appointments and assist in the purchasing process without human intervention.
Chatbots for onboarding processes
SaaS companies employ chatbots to facilitate the registration process for new users , sometimes taking the form of virtual assistants to provide a more personal user experience. The chatbot can be used to set up accounts, learn about product features, communicate rules, and resolve issues. Additionally, integrating the chatbot with the knowledge base makes it easier to answer frequently asked questions without human intervention.