Monitor and optimize

[asikurrahman]

Decide on which time frame to test a certain approach and certain contents, and monitor the results. This typology contemplates a broader time frame (6 months, a year, two years...) and deals with establishing more general and strategic goals, themes and tasks .
These are not two alternative approaches, but integrated aspects of programming over time.

Create a Workflow
Creating content is a complex activity that can be broken down azerbaijan phone number lead into many smaller tasks. Identify them and divide them into different moments that can be programmed over time and, if you don't work alone, delegate them to collaborators. Identifying the various tasks into which a content creation activity can be broken down also allows you to identify the professional figures that need to be involved, if you are part of a structured team or have a reference agency.

Let's take an example: writing a blog post. This activity can be broken down into:

Planning and management > project manager / strategist
Writing > copywriter (SEO oriented)
Editing (proofreading and optimization) > other copywriter / project manager / collaborators
Design > graphic designer / web developer or whoever manages the site's content
Distribution > media manager / developer or whoever manages content on the site and the various social channels for sharing.
If you work alone or with fewer collaborators, you will have to cover more roles, but it will be useful to be able to schedule your editorial activities in individual slots.

If you work with a team, it will be important to adopt the right tools to manage collaboration flows, such as those integrated into a CMS (we use HubSpot ) or other applications, such as Trello, Slack, etc.

The planning and management activity includes the analysis of the progress of the publications: do they work, are they found, are they seen? Are the materials downloaded? Which sharing platforms work best, where do the visitors come from, which keywords were most searched for? And so on. Data analysis in content marketing activities is essential for continuous improvement of performance and for achieving the objectives that have been set. This system is what is called Growth-driven design . Based on the data collected, the editorial plan must be regularly monitored and, if necessary, revised.