Marketing the end-user benefits of a product or service rather than the product or service itself

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Brand Positioning Statement example: “For World Wide Web users who love books, Amazon.com is a bookseller that provides instant access to over 1.1 million books. Unlike traditional retailers, Amazon.com offers an extraordinary combination of convenience, low prices, and extensive selection.”

Brand Ambassador: Brand Ambassador
A customer, influencer or celebrity who uses social platforms to spread content about a brand on social channels.

Broken Link: Broken Link
Any type of link that was previously on a website but is not accessible now.

Business Value Proposition: Value Proposition

Call To Action (CTA)
Text on a web page, social media, email, or in an advertisement spain telegram lead that tells the user to perform a specific action, such as clicking a button or a link.



Carousel Ad: Carousel Ad
An advertising model in the form of a photo gallery that appears as a sponsor on users' social media feeds and can be scrolled through.



Consideration Stage: Evaluation Stage
The stage before the decision-making stage, where the consumer conducts market research



Cold call: Cold Call
A method of calling a potential customer who has not been contacted before

Churn Rate: Customer Churn Rate
The percentage of customers who stop using or purchasing your products and services

Customer Insights: Customer Insights
Feedback and various analyses given by the consumer that can be used to improve the product and make it usable by the consumer.