5 Digital Marketing Trends for 2021
Posted: Sun Jan 05, 2025 5:40 am
2021 is here and, despite the fact that we are still in the middle of a pandemic – and precisely because of that –, an online presence has never been as crucial for businesses as it is now.
Check out the top 5 digital marketing trends for 2021 and see how your company can adapt and get ahead in this year still full of uncertainty:
Interactivity
People want to interact. Especially since they were deprived of social contact during 2020, the desire to interact, participate, and belong has only increased. Interaction helps the user to engage and engage with the content and the brand.
But do you know what REALLY interactive content is? Before you bosnia and herzegovina phone number data go around opening question boxes on Instagram, we recommend reading this post that explains what agency is and its importance in interactivity .
Technological interactivity and its influence on consumer choice - Qualipix Blog
Connection
We’re not talking about your broadband. In a year as difficult as 2020, people have increasingly sought out more human brands that aren’t just focused on profit at any cost.
Showing the values and purposes that your company stands for cannot be limited to the description of “who we are” on your website. It is necessary not only to demonstrate, but to BE more human. Humanizing your company and its communication helps to create a greater connection with your audience, who see the brand as something much more valuable than the services or products in the catalog.
But this humanization needs to be real and genuine, because when it's just another marketing strategy it won't last for long
6 tips to humanize your brand on social media
Data analysis
There has never been so much information available in the world. Any digital marketing platform provides data and more data about the performance of your content, ads and interactions. So use this to your advantage.
Instead of frantically creating content just because they tell you that’s what you should do to “please” the algorithms, stop, analyze and understand what results your marketing strategy is delivering. If necessary, reduce the quantity to prioritize the quality of the content. This way, you can truly connect with your audience by presenting content that adds value to those who consume it.
This is a trend called slow content , literally, “slow content”, which goes against the modus operandi that governs digital content today.
Google “Featured Snippets”
You may have noticed that, for some time now, Google has been displaying ready-made answers on its search page, without you having to click on any links. Featured snippets are highlighted excerpts that the platform believes answer the user's question more quickly.
Check out the top 5 digital marketing trends for 2021 and see how your company can adapt and get ahead in this year still full of uncertainty:
Interactivity
People want to interact. Especially since they were deprived of social contact during 2020, the desire to interact, participate, and belong has only increased. Interaction helps the user to engage and engage with the content and the brand.
But do you know what REALLY interactive content is? Before you bosnia and herzegovina phone number data go around opening question boxes on Instagram, we recommend reading this post that explains what agency is and its importance in interactivity .
Technological interactivity and its influence on consumer choice - Qualipix Blog
Connection
We’re not talking about your broadband. In a year as difficult as 2020, people have increasingly sought out more human brands that aren’t just focused on profit at any cost.
Showing the values and purposes that your company stands for cannot be limited to the description of “who we are” on your website. It is necessary not only to demonstrate, but to BE more human. Humanizing your company and its communication helps to create a greater connection with your audience, who see the brand as something much more valuable than the services or products in the catalog.
But this humanization needs to be real and genuine, because when it's just another marketing strategy it won't last for long
6 tips to humanize your brand on social media
Data analysis
There has never been so much information available in the world. Any digital marketing platform provides data and more data about the performance of your content, ads and interactions. So use this to your advantage.
Instead of frantically creating content just because they tell you that’s what you should do to “please” the algorithms, stop, analyze and understand what results your marketing strategy is delivering. If necessary, reduce the quantity to prioritize the quality of the content. This way, you can truly connect with your audience by presenting content that adds value to those who consume it.
This is a trend called slow content , literally, “slow content”, which goes against the modus operandi that governs digital content today.
Google “Featured Snippets”
You may have noticed that, for some time now, Google has been displaying ready-made answers on its search page, without you having to click on any links. Featured snippets are highlighted excerpts that the platform believes answer the user's question more quickly.