The quality of the landing page to which the ad is directed
Posted: Sun Jan 05, 2025 6:39 am
Remarketing: The process of retargeting a user who has visited your website with your PPC campaigns is called remarketing. Although remarketing is mostly done in display campaigns, remarketing (RLSA) can also be done for search campaigns. For remarketing campaigns, you will need to add tracking pixel codes that you will get from the PPC channel you use to your website. Google Tag Manager can be used to add remarketing pixel codes to your website.
Banner: Display is the name given to the visual advertising materials we use for campaigns. It is prepared in certain sizes and formats. The specifications that your banners should have may vary depending on the PPC medium you use.
Quality Score: Quality score is a score determined by the latvia telegram phone numbers advertising medium regarding the quality of your ad and landing page. Here, the medium gives an evaluation score between 1 and 10 for each keyword. There are 3 factors that affect the Quality score specifically for Google Ads.
Ad relevance
Expected click-through rate
Landing Page: This is the landing page that your ads are directed to. Instead of directing your ads to the home page of your website, designing special pages that are focused on your target audience and directing them to those pages will increase your quality score.
Ad Rank: This value determines the position of an ad in the search engine's ad results. It is equal to Maximum Bid (max. CPC) x Quality Score.
Platforms You Can Use for PPC
In Digital Marketing, there are 3 important platforms that allow you to pay per click and promote:
Google Ads
Microsoft Advertising (Bing Ads)
Criteo
The most important channel for PPC is undoubtedly Google Ads. Google Ads is the most comprehensive and most preferred of all advertising channels.
Banner: Display is the name given to the visual advertising materials we use for campaigns. It is prepared in certain sizes and formats. The specifications that your banners should have may vary depending on the PPC medium you use.
Quality Score: Quality score is a score determined by the latvia telegram phone numbers advertising medium regarding the quality of your ad and landing page. Here, the medium gives an evaluation score between 1 and 10 for each keyword. There are 3 factors that affect the Quality score specifically for Google Ads.
Ad relevance
Expected click-through rate
Landing Page: This is the landing page that your ads are directed to. Instead of directing your ads to the home page of your website, designing special pages that are focused on your target audience and directing them to those pages will increase your quality score.
Ad Rank: This value determines the position of an ad in the search engine's ad results. It is equal to Maximum Bid (max. CPC) x Quality Score.
Platforms You Can Use for PPC
In Digital Marketing, there are 3 important platforms that allow you to pay per click and promote:
Google Ads
Microsoft Advertising (Bing Ads)
Criteo
The most important channel for PPC is undoubtedly Google Ads. Google Ads is the most comprehensive and most preferred of all advertising channels.