Outdated marketing methods
Posted: Sun Jan 05, 2025 6:40 am
If you were expecting to read here that TV and magazines are dead and outdated, that direct marketing no longer works, that telemarketing calls don't make sense, we can suggest other posts for you to stay with us, but this one specifically won't help you much.
Some practices, vehicles and methods are still very much alive and well, delivering results, but, like everything else, they have undergone a major overhaul due to all the changes we are seeing around us.
However, some premises need to be re-evaluated and new cayman islands phone number data concepts need to be introduced so that marketing techniques and methodologies continue to deliver the results that all companies need.
We have gathered 5 updates that deserve to be highlighted and can make a big difference when planning and applying marketing methodologies.
Supplement your old data with millions of new data
Metrics have become more sophisticated. The amount of information available has also increased exponentially. Ignoring these new metrics and sticking with the old ones can be a serious strategic disadvantage.
For example, instead of measuring the results of a video only through street surveys, how about complementing it with digital metrics when publishing this video on YouTube? There you will see how many people watched 25%, 50%, 75% or 100% of the video. You will also have access to the comments. You will be able to know exactly how many times the video was viewed. How many visits to your website it generated. And many other metrics.
Of course, this was just one example, but it is worth practicing the thousands of other occasions in which it is possible to complement “old” data with new data and make better decisions about where and how to invest.
Adapt your videos to the platforms and don't just replicate
Each channel, be it TV, YouTube, Facebook, Instagram, Stories, has its own characteristics and specific audience behavior.
For example, Facebook is most often used in intermediate moments, such as on the bus to work, at lunch, when waiting for someone, etc. This form of consumption requires faster, shorter videos. This is the opposite of YouTube, where people already access it to consume longer content, with audio on. Here, longer, more elaborate videos fit. On TV, the narrative is also longer, so you can tell a story.
In other words, creating content for TV and replicating it on Facebook will certainly not bring the results you are hoping for. The same goes for the opposite: using a digital influencer to memorize a speech and record it to publish on TV can be a failure.
The point is: each channel has its own characteristics, creating a single creation and replicating it for all of them no longer works. The ideal is to plan and choose each one well so that you can create and produce specifically for it. The gains in relevance, message retention, product recall and sales conversion will make every penny worth it.
Some practices, vehicles and methods are still very much alive and well, delivering results, but, like everything else, they have undergone a major overhaul due to all the changes we are seeing around us.
However, some premises need to be re-evaluated and new cayman islands phone number data concepts need to be introduced so that marketing techniques and methodologies continue to deliver the results that all companies need.
We have gathered 5 updates that deserve to be highlighted and can make a big difference when planning and applying marketing methodologies.
Supplement your old data with millions of new data
Metrics have become more sophisticated. The amount of information available has also increased exponentially. Ignoring these new metrics and sticking with the old ones can be a serious strategic disadvantage.
For example, instead of measuring the results of a video only through street surveys, how about complementing it with digital metrics when publishing this video on YouTube? There you will see how many people watched 25%, 50%, 75% or 100% of the video. You will also have access to the comments. You will be able to know exactly how many times the video was viewed. How many visits to your website it generated. And many other metrics.
Of course, this was just one example, but it is worth practicing the thousands of other occasions in which it is possible to complement “old” data with new data and make better decisions about where and how to invest.
Adapt your videos to the platforms and don't just replicate
Each channel, be it TV, YouTube, Facebook, Instagram, Stories, has its own characteristics and specific audience behavior.
For example, Facebook is most often used in intermediate moments, such as on the bus to work, at lunch, when waiting for someone, etc. This form of consumption requires faster, shorter videos. This is the opposite of YouTube, where people already access it to consume longer content, with audio on. Here, longer, more elaborate videos fit. On TV, the narrative is also longer, so you can tell a story.
In other words, creating content for TV and replicating it on Facebook will certainly not bring the results you are hoping for. The same goes for the opposite: using a digital influencer to memorize a speech and record it to publish on TV can be a failure.
The point is: each channel has its own characteristics, creating a single creation and replicating it for all of them no longer works. The ideal is to plan and choose each one well so that you can create and produce specifically for it. The gains in relevance, message retention, product recall and sales conversion will make every penny worth it.