What is Word of Mouth Advertising? 3 Tactics to Increase Sales
Posted: Wed Dec 04, 2024 5:01 am
Word of mouth advertising has always been one of the best forms of marketing. It has always worked, and it still works best. According to Nielsen , 92% of customers trust recommendations from family and friends more than advertising.
Because?
Because ads are considered untrustworthy. 84% of millennials have said they do not trust traditional advertising. In 2016, over 236 million computer users used an ad-blocking plugin, which represented a whopping cost to users of $41.4 billion . The main reason people use ad blockers is that the ads are annoying or irrelevant.
On the other hand, recommendations from friends and family are trustworthy because the person suggesting a product or brand is not part of the business. A customer who has had an exceptional experience with your brand will share it with their friends and family without you having to ask. And it works.
What exactly is word of mouth advertising, why it is so important and how you afghanistan telemarketing data can influence it are the main topics that will be discussed below.
What is Word of Mouth Demonstration?
Thorsten defines it as:
“Any positive or negative statement made by potential, current or former customers about a product or company and which is available to a multitude of people and institutions…”
People talk to others about products and their experience (whether good or bad). It's natural. We all do it. You can't control word-of-mouth marketing and advertising - it's bound to come. What you can control is what customers say about your brand or product.
Happy customers who have had a great experience with your brand will become ambassadors and promote your products. This is what brands need to do – create as many happy customers as possible. And leave the rest to them.
When one customer shares their experience with another, it soon becomes a chain reaction. The beauty of word of mouth is that it grows naturally and at an astonishing speed.
Word of mouth marketing
The best thing about word-of-mouth advertising is that it increases brand trust and loyalty. People trust other people more than they trust advertisements. When your potential customer receives recommendations about your product from several friends, this will improve your brand image.
One thing to note is that word of mouth spreads like wildfire. It immediately creates a buzz. Imagine a customer posting a positive review about your product on Facebook, where they have over 1,500 friends. Even if just 1% of their friends share the review on their timelines, that will turn into 15 reviews – all honest and authentic.
Tactics to Improve Word of Mouth Advertising
Word of mouth basically works on automatic. This doesn't mean you should leave everything up to your customers. You need to use different tactics to supercharge your word of mouth campaigns so that you can reach a larger audience through various mediums.
Here are the best methods and tactics to take word-of-mouth advertising to the next level:
1. Share Customer Testimonials
Encourage your customers to share their testimonials. Reach out to your current customers and ask them to share their experiences. A single email can bring you many customer testimonials that you can share on your website, blog, social media, press releases, and other media.
Here is an example of how Life BEAM shares customer testimonials on Facebook:
The thing is, not all customers bother to share their reviews. You need to reach out to them in order to get them. Reward them for their time and effort. These reviews go a long
Because?
Because ads are considered untrustworthy. 84% of millennials have said they do not trust traditional advertising. In 2016, over 236 million computer users used an ad-blocking plugin, which represented a whopping cost to users of $41.4 billion . The main reason people use ad blockers is that the ads are annoying or irrelevant.
On the other hand, recommendations from friends and family are trustworthy because the person suggesting a product or brand is not part of the business. A customer who has had an exceptional experience with your brand will share it with their friends and family without you having to ask. And it works.
What exactly is word of mouth advertising, why it is so important and how you afghanistan telemarketing data can influence it are the main topics that will be discussed below.
What is Word of Mouth Demonstration?
Thorsten defines it as:
“Any positive or negative statement made by potential, current or former customers about a product or company and which is available to a multitude of people and institutions…”
People talk to others about products and their experience (whether good or bad). It's natural. We all do it. You can't control word-of-mouth marketing and advertising - it's bound to come. What you can control is what customers say about your brand or product.
Happy customers who have had a great experience with your brand will become ambassadors and promote your products. This is what brands need to do – create as many happy customers as possible. And leave the rest to them.
When one customer shares their experience with another, it soon becomes a chain reaction. The beauty of word of mouth is that it grows naturally and at an astonishing speed.
Word of mouth marketing
The best thing about word-of-mouth advertising is that it increases brand trust and loyalty. People trust other people more than they trust advertisements. When your potential customer receives recommendations about your product from several friends, this will improve your brand image.
One thing to note is that word of mouth spreads like wildfire. It immediately creates a buzz. Imagine a customer posting a positive review about your product on Facebook, where they have over 1,500 friends. Even if just 1% of their friends share the review on their timelines, that will turn into 15 reviews – all honest and authentic.
Tactics to Improve Word of Mouth Advertising
Word of mouth basically works on automatic. This doesn't mean you should leave everything up to your customers. You need to use different tactics to supercharge your word of mouth campaigns so that you can reach a larger audience through various mediums.
Here are the best methods and tactics to take word-of-mouth advertising to the next level:
1. Share Customer Testimonials
Encourage your customers to share their testimonials. Reach out to your current customers and ask them to share their experiences. A single email can bring you many customer testimonials that you can share on your website, blog, social media, press releases, and other media.
Here is an example of how Life BEAM shares customer testimonials on Facebook:
The thing is, not all customers bother to share their reviews. You need to reach out to them in order to get them. Reward them for their time and effort. These reviews go a long