There is a growing movement and community of designers and photographers
Posted: Sun Jan 05, 2025 7:09 am
Use consistent calls to action: Ensure your CTAs across the site are using consistent color and design. By doing this, your visitors will always understand where to look to take that next step and what elements on the page are clickable and which are not.
Highlight social engagement: Sharing and responding to your content not only encourages engagement, but it also boosts your page rank and increases your market reach. Include icons on your homepage for the social media networks you're active on, and also after each blog post, to make it easy for your readers to share on social.
Remember your brand.
One of the most important pieces of building an effective physician database user experience and building trust is presenting a consistent branding.
Does your business have a style guide? Style guides touch on all aspects of your brand and establish a precedent for color management, images, fonts, logo use, voice and tone. Before you begin developing your website, writing your blog or even making social posts, it’s not a bad idea to establish a simple style guide.
Use responsive, modular design.
Studies have shown that 70% of B2B buyers have increased their mobile usage significantly over the past two to three years, and 60% expect to continue to increase their mobile usage.
At this point, responsive design is table stakes for any successful website. If you’re not already optimizing your website to display well on different types of devices and browsers, then you’re falling sorely behind.
Some content management systems (CMS), including HubSpot, have responsive design built-in, which means your website will automatically be optimized to best suit the device on which it's being viewed.
Additionally, think about how you can incorporate a modular design into your website. Web design today is less about a set of finite templates and more about a set of interchangeable modules that can be easily modified by marketers post-launch.
Highlight social engagement: Sharing and responding to your content not only encourages engagement, but it also boosts your page rank and increases your market reach. Include icons on your homepage for the social media networks you're active on, and also after each blog post, to make it easy for your readers to share on social.
Remember your brand.
One of the most important pieces of building an effective physician database user experience and building trust is presenting a consistent branding.
Does your business have a style guide? Style guides touch on all aspects of your brand and establish a precedent for color management, images, fonts, logo use, voice and tone. Before you begin developing your website, writing your blog or even making social posts, it’s not a bad idea to establish a simple style guide.
Use responsive, modular design.
Studies have shown that 70% of B2B buyers have increased their mobile usage significantly over the past two to three years, and 60% expect to continue to increase their mobile usage.
At this point, responsive design is table stakes for any successful website. If you’re not already optimizing your website to display well on different types of devices and browsers, then you’re falling sorely behind.
Some content management systems (CMS), including HubSpot, have responsive design built-in, which means your website will automatically be optimized to best suit the device on which it's being viewed.
Additionally, think about how you can incorporate a modular design into your website. Web design today is less about a set of finite templates and more about a set of interchangeable modules that can be easily modified by marketers post-launch.