Videos for the real estate market: how to differentiate a property from so many others?
Posted: Sun Jan 05, 2025 7:11 am
With increasing technology and information, several sectors have been updating and innovating to retain and attract more customers. The real estate market has stopped investing solely in classifieds, and has also migrated to the internet. With the increase in competition and options, the more prominent, detailed and realistic the information, the greater the likelihood of a sale.
In addition to websites specializing in sales and rentals, some colombia phone number data companies or professionals have already started investing in paid advertising on Google Adwords, Facebook and also on Instagram.
Videos contribute greatly to increasing relevance and attracting the customer's attention. They also show the size and characteristics of the property in a way that is much closer to reality. In addition to the property itself, other topics can attract your audience, such as financing, documentation, characteristics of the building and neighborhood, progress of the construction, etc.
Just don't say that a compilation of photos with background music will attract the attention of potential customers, okay? Recording with a cell phone is also not the best option, since low quality can negatively affect your video and give the impression of an amateur video (learn more here: Amateur videos harm your business). A good camera, lighting and microphone will make all the difference in your video.
Invest in videos that are not too long, no longer than three minutes. The more interesting information you can convey in less time, the greater the concentration and return.
Understanding your client’s needs is another key factor. There’s no point in offering a beautiful loft without walls if they’re looking for a three-bedroom apartment for the whole family. Produce content for different niches and personas.
Here we have selected five perfect types of videos to inspire you to plan yours:
1 – Show the property and its features
Whether it’s a new launch or a finished property, present all the information the buyer wants to know.
This is the example of Christophe Choo's video, which shows all the details of a (wonderful!) house in Beverly Hills, California, and even includes an aerial view with a drone. Depending on the property you intend to sell, it is often worth investing in a good video, as the return is rewarding.
In addition to websites specializing in sales and rentals, some colombia phone number data companies or professionals have already started investing in paid advertising on Google Adwords, Facebook and also on Instagram.
Videos contribute greatly to increasing relevance and attracting the customer's attention. They also show the size and characteristics of the property in a way that is much closer to reality. In addition to the property itself, other topics can attract your audience, such as financing, documentation, characteristics of the building and neighborhood, progress of the construction, etc.
Just don't say that a compilation of photos with background music will attract the attention of potential customers, okay? Recording with a cell phone is also not the best option, since low quality can negatively affect your video and give the impression of an amateur video (learn more here: Amateur videos harm your business). A good camera, lighting and microphone will make all the difference in your video.
Invest in videos that are not too long, no longer than three minutes. The more interesting information you can convey in less time, the greater the concentration and return.
Understanding your client’s needs is another key factor. There’s no point in offering a beautiful loft without walls if they’re looking for a three-bedroom apartment for the whole family. Produce content for different niches and personas.
Here we have selected five perfect types of videos to inspire you to plan yours:
1 – Show the property and its features
Whether it’s a new launch or a finished property, present all the information the buyer wants to know.
This is the example of Christophe Choo's video, which shows all the details of a (wonderful!) house in Beverly Hills, California, and even includes an aerial view with a drone. Depending on the property you intend to sell, it is often worth investing in a good video, as the return is rewarding.