Ultimate guide to email sequences
Posted: Wed Dec 04, 2024 5:07 am
To those who have completely given up on email marketing, here’s an interesting statistic for you:
For every dollar spent on email marketing, ROI can reportedly reach $44.
Now, I’m not saying that you’re doing your email outreach completely wrong, but you know it’s not completely right!There are a lot of theories on how to write sales emails and things to keep in mind Australia Phone Numbers have already covered i Country Code +61, Australia Phone Numbers t in our previous articlcampaign – Sequences!Outline – Jump to your favorite Section1. What is an email sequence?2. What is the difference between a drip sequence and an email sequence?3. Types of email sequences4. How to create an email sequence?5. Why businesses use email sequences?6. About Salesmate Sequences
What is an email sequence?
A sequence is a series of emails sent to prospects or customers at the desired time interval with triggers to achieve a certain goal.
Simply put, you send emails one after another in such a way that it encourages your customers to take certain actions. Your end goal can be anything like;1. Converting free customers into paying.2. Increase the audience of your articles.3. Improve the traffic to your site.4. Get more subscribers to your channel or blog.5. Inviting them for an event.6. Increase the reach of your brand a.k.a. Branding. These are the types of email sequences that we’re going to understand in this article:
Onboarding email sequence
Newsletter or training sequence
Cold email sequence
Abandon cart recovery sequence
Account renewal sequence
Webinar (event sequence)
Conversion sequence
Let’s start.
What is the difference between a drip sequence and an email sequence?
We have mentioned 7 kinds of sequences above. Just to clear the air, we have to understand the major difference between a drip sequence and an email sequence. They both have a series of emails lined up, but this is the main difference:In a normal email sequence, the contacts will no longer receive emails once they take some kind of action. For example, I’m sending out abandoned cart recovery emails to my thousand customers. Customers who cleared their cart or made a purchase will be removed from the further sequence.On the other hand, in drip sequence, the customers or prospects will constantly get emails as per the intervals decided. The finest example of a drip sequence is – Onboarding sequence. Can we start our examples with an onboarding sequence?
1. Onboarding email sequence
Onboarding is the process of introducing your product or service with the prospects. Basically, it’s a walk-through for your prospects or new customers. This drip sequence helps customers understand your product/service better. Here’s the onboarding email sequence we’re using at Salesmate for our new signups:
Introduction email
Email from our support team
Features-driven email 1
Features-driven email 2
An email with useful case studies
For every dollar spent on email marketing, ROI can reportedly reach $44.
Now, I’m not saying that you’re doing your email outreach completely wrong, but you know it’s not completely right!There are a lot of theories on how to write sales emails and things to keep in mind Australia Phone Numbers have already covered i Country Code +61, Australia Phone Numbers t in our previous articlcampaign – Sequences!Outline – Jump to your favorite Section1. What is an email sequence?2. What is the difference between a drip sequence and an email sequence?3. Types of email sequences4. How to create an email sequence?5. Why businesses use email sequences?6. About Salesmate Sequences
What is an email sequence?
A sequence is a series of emails sent to prospects or customers at the desired time interval with triggers to achieve a certain goal.
Simply put, you send emails one after another in such a way that it encourages your customers to take certain actions. Your end goal can be anything like;1. Converting free customers into paying.2. Increase the audience of your articles.3. Improve the traffic to your site.4. Get more subscribers to your channel or blog.5. Inviting them for an event.6. Increase the reach of your brand a.k.a. Branding. These are the types of email sequences that we’re going to understand in this article:
Onboarding email sequence
Newsletter or training sequence
Cold email sequence
Abandon cart recovery sequence
Account renewal sequence
Webinar (event sequence)
Conversion sequence
Let’s start.
What is the difference between a drip sequence and an email sequence?
We have mentioned 7 kinds of sequences above. Just to clear the air, we have to understand the major difference between a drip sequence and an email sequence. They both have a series of emails lined up, but this is the main difference:In a normal email sequence, the contacts will no longer receive emails once they take some kind of action. For example, I’m sending out abandoned cart recovery emails to my thousand customers. Customers who cleared their cart or made a purchase will be removed from the further sequence.On the other hand, in drip sequence, the customers or prospects will constantly get emails as per the intervals decided. The finest example of a drip sequence is – Onboarding sequence. Can we start our examples with an onboarding sequence?
1. Onboarding email sequence
Onboarding is the process of introducing your product or service with the prospects. Basically, it’s a walk-through for your prospects or new customers. This drip sequence helps customers understand your product/service better. Here’s the onboarding email sequence we’re using at Salesmate for our new signups:
Introduction email
Email from our support team
Features-driven email 1
Features-driven email 2
An email with useful case studies