Coronavirus: 4 Marketing Alternatives to Trade Shows
Posted: Sun Jan 05, 2025 8:19 am
The coronavirus epidemic and the resulting cancellation of trade fairs therefore have a strong impact on their results and may even weaken their economic health.
Maybe this is your case too?
If so, this may be an opportunity for you to free up a budget to test innovative marketing levers.
In this article, I offer you 4 options to test to generate leads and fill the potential losses linked to the cancellation of your trade shows.
1. The Webinar
A webinar is an online conference.
You choose a theme that you will cover for 45 minutes/1 hour (or more if you like!), you invite hong kong email list your prospects to participate and you host the conference online, either from a dedicated platform or directly on your social networks with the Live function.
The webinar is an excellent lever for generating leads.
the webinar to generate leads in B2B
73% of B2B marketers consider that the webinar is an effective lever.
marketing content consulted by the IT decision-maker in their purchasing considerations
The webinar is also very popular with decision-makers. For example, 52% of IT decision-makers appreciate participating in a webinar when considering their purchase.
Here is an example of a webinar that we organized during the first lockdown:
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2. Inbound Marketing
Inbound Marketing is an innovative marketing strategy aimed at attracting qualified visitors to your website to generate leads and convert them into customers.
SLN Web - Inbound marketing agency - our method in 4 steps
The benefits of Inbound Marketing are numerous .
One of them is that Inbound allows you to monitor the performance and profitability of your actions in real time, unlike trade shows.
Many of our clients usually cut back on their trade show budget to generate their own leads with Inbound Marketing.
The exceptional situation we are facing may provide an opportunity to experiment with some initial actions.
3. Sponsored campaigns
If you invest a lot in trade shows, it is probably because they allow you to identify a volume of interesting prospects in the short term.
As a result, the cancellation of trade fairs will have a major impact on your sales pipeline .
To remedy this, it may be interesting for you to reinvest part of your trade fair budget in the creation of online advertising campaigns.
You have several options available to you:
Google Ads campaigns ;
Social media advertising campaigns ;
cta training prospect on linkedin SLN Academy
4. Social Selling
Your salespeople are probably usually mobilized for several days at trade shows.
As a result, you could take advantage of the days that were initially planned to work collaboratively on prospecting on social networks ( Social Selling ).
On LinkedIn, you can identify and connect with highly qualified prospects.
Maybe this is your case too?
If so, this may be an opportunity for you to free up a budget to test innovative marketing levers.
In this article, I offer you 4 options to test to generate leads and fill the potential losses linked to the cancellation of your trade shows.
1. The Webinar
A webinar is an online conference.
You choose a theme that you will cover for 45 minutes/1 hour (or more if you like!), you invite hong kong email list your prospects to participate and you host the conference online, either from a dedicated platform or directly on your social networks with the Live function.
The webinar is an excellent lever for generating leads.
the webinar to generate leads in B2B
73% of B2B marketers consider that the webinar is an effective lever.
marketing content consulted by the IT decision-maker in their purchasing considerations
The webinar is also very popular with decision-makers. For example, 52% of IT decision-makers appreciate participating in a webinar when considering their purchase.
Here is an example of a webinar that we organized during the first lockdown:
New call-to-action
2. Inbound Marketing
Inbound Marketing is an innovative marketing strategy aimed at attracting qualified visitors to your website to generate leads and convert them into customers.
SLN Web - Inbound marketing agency - our method in 4 steps
The benefits of Inbound Marketing are numerous .
One of them is that Inbound allows you to monitor the performance and profitability of your actions in real time, unlike trade shows.
Many of our clients usually cut back on their trade show budget to generate their own leads with Inbound Marketing.
The exceptional situation we are facing may provide an opportunity to experiment with some initial actions.
3. Sponsored campaigns
If you invest a lot in trade shows, it is probably because they allow you to identify a volume of interesting prospects in the short term.
As a result, the cancellation of trade fairs will have a major impact on your sales pipeline .
To remedy this, it may be interesting for you to reinvest part of your trade fair budget in the creation of online advertising campaigns.
You have several options available to you:
Google Ads campaigns ;
Social media advertising campaigns ;
cta training prospect on linkedin SLN Academy
4. Social Selling
Your salespeople are probably usually mobilized for several days at trade shows.
As a result, you could take advantage of the days that were initially planned to work collaboratively on prospecting on social networks ( Social Selling ).
On LinkedIn, you can identify and connect with highly qualified prospects.