A 'Barbie' filter? This is the film's viral marketing strategy

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Now everyone can become a Barbie or a Ken , and this is possible thanks to the new filter that the film has released on social media to promote itself. A good marketing strategy that makes people even more eager to see this long-awaited film.

The marketing strategy that the Barbie movie is georgia phone number data carrying out is admirable . And under the name of the "most anticipated movie of the year" , Barbie is already crowned after generating curiosity among viewers.

Images evoking the 80s and 90s
This new film directed by Greta Gerwing , which will be released on July 21 , is already a huge success, and part of this has to do with the first marketing strategy that the film carried out.

Through her social networks, Barbie published who her protagonists were going to be . At the moment, it was known that the main Barbie was going to be Margot Robbie , and that her Ken was Ryan Gosling , but now we also know the rest of the cast that is part of this film.

The presentation of who will be the stars of the film in this highly anticipated film brings to mind the 80s and 90s: bright colours, glitter, glamour...

These posters make the most of the logo of Mattel , the American toy company that created Barbie dolls, and transport all those who have enjoyed a Barbie and a Ken back to the 80s and 90s , generating even more desire among viewers to be able to see this long-awaited film .