4. Don't forget about offers and discounts. Whether it's an interesting bonus, a significant discount, a welcome gift... they are an excellent option if you have an online store or if you sell services.
“For example, in the company, we give out free two-month vouchers to clients who subscribe to our newsletter. The intention is for them to try out and then take out annual plans for our services. We also give away vouchers to exchange for a gift from the company,” says Bernard Soccodato, director of Socco Consult. He added that with this strategy, the sales possibilities are really high.
5. Use your social media. Karime Hermoso insists that an essential tool is to use social media to promote your forms and content.
He said that social media is a great help when it comes to generating leads. Even more so when interactive content is shared, as this increases the acquisition of potential clients. Tests, surveys, challenges, and calculators are excellent options to share.
6. Plan your CTAs well. Don't forget that your Call to Action is a way to get the prospect's attention. "Make sure it has a very careful design and is in a visible place," said Jorge Vargas, director of web design for the marketing department of the Mexican newspaper La Razón.
7. Pay attention to your landing page! This page is used to russia telegram data generate leads or sales by having visitors respond to a CTA and sometimes fill out a form.
A successful landing page is optimized to drive conversions, getting more users to take the desired action. Yes, it's all about collecting signups, generating leads. So if you want to capture as many leads as possible on your website, you need to have a landing page.
“It's about raising user expectations and keeping them interested. So, your title must be attractive and consistent with the offer you may have posted on Twitter, Facebook or Instagram, for example,” Karime Hermoso said.
8. Quality, not quantity. Soccodato insisted on defining the profile of your leads well. After all, it is better to have prospects who will become clients than a long list of names that will be of no use.
For this reason, he recommends strategies such as creating content aimed at the sector, specialized and quality content. Creating eBooks also works, as it will attract clients related to your field of action.
Okay, that's it! Your visitors have become leads. Now what? Manage them! Send emails and start communicating.
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