Despite being similar concepts, retargeting and remarketing are not the same: while the former targets people who have already interacted with the brand, the latter also reaches those interested in the sector.
Different digital marketing terms can often cause confusion because they are similar or develop practices that, for some professionals, are similar.
For example, terms like retargeting and remarketing often cause this sensation. But what are these strategies? Why do people tend to use them interchangeably? In this article, you will understand the differences between these concepts and learn some tips on how to use these strategies to improve your company's digital marketing. Stay tuned!
After all, what is the difference between retargeting and remarketing?
To begin with, we need to clarify that, despite being used synonymously and sharing the same goal of recapturing potential customers, retargeting and remarketing are not the same thing. These concepts play slightly different roles in digital strategies .
Retargeting is a practice that aims to display ads to reach users who have already interacted with the brand in some way, whether by visiting its website, viewing products or even abandoning a shopping cart. The main focus is on potential consumers who did not complete the desired action.
These people are then “tagged” (with a cookie) and then targeted with specific ads, usually displayed on other websites or platforms they later visit.
On the other hand, remarketing is broader and includes, in addition to the audience that interacted directly with your brand, people who may have shown interest in your sector or products, even without direct interaction.
This interaction can be carried out through techniques that denmark phone number data will re-engage potential customers, such as sending personalized emails, engaging on social media, creating relevant content or even behavioral research.
Now, it’s easier to understand what retargeting and remarketing are, right? Knowing the theory behind these concepts makes it easier to put them into practice and more efficient to apply them. To help you out, we’ve brought you some tips on how to use them in your digital strategy. Check them out!
How to apply retargeting and remarketing to your digital strategy?
Retargeting and remarketing are powerful strategies for engaging potential customers. When applying these concepts to your digital marketing plan, you need to follow a few steps, such as:
Audience identification
Analyze your data to find out which website visitors didn’t complete the desired action. Try to include all behaviors, such as people who abandoned their shopping cart, made previous purchases, or browsed specific pages on your website.
Audience segmentation
Use the data you find to precisely target your audiences. The more specific your targeting, the more relevant your ads will be and the higher the chance of conversion.
Campaign and content personalization
Leverage retargeting and remarketing to deliver personalized messages that connect with the interests and needs of each audience segment. Using retargeting, you can develop relevant and persuasive ads for your personas, with messages and offers that encourage users to return to your site and complete the desired action.
Remarketing can be incorporated into the creation of personalized content , which includes product recommendations based on previous purchases or articles related to items viewed on the site. This will increase the engagement and effectiveness of your campaigns.
Pixel configuration
Install retargeting pixels on your website to track visitor behavior, allowing you to identify users who have visited specific pages. This makes it easier to target them with personalized ads on advertising platforms.
Testing and optimization
Perform A/B testing on your retargeting campaigns to identify which approaches and messages are most effective. Through these experiments, you can optimize your strategies and better target your actions, increasing the return on investment in digital advertising.
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