Here's what NOT to do in your inbound marketing strategies
Posted: Sun Jan 05, 2025 9:16 am
You can easily start your inbound marketing journey by setting up a blog, writing premium content offers, creating calls-to-action, building landing pages and trying to optimize everything all at once. These are the beginning steps of inbound marketing, but if you’re not using a strategy, then they’ll offer no help in generating leads or setting you up for success.
Just having the steps for implementing a strong inbound self employed database marketing strategy is not enough; you need to create a plan of action, set goals, define your audience, and develop content that speaks to them in a way that they understand. Using this framework will help you launch a more successful campaign and get even better results.
2. Failing to Properly Define Your Buyer Personas
Don’t guess who your target audience is, do some research and create a definition of who they truly are.
It’s essential to provide content that reaches the interest of your audience; it’s also important to make sure that you are using the language & terminology that your audience understands and relates to. Create content with your audience in mind. To do this successfully, it’s essential to define who your buyer persona is (some companies may have more than one). Doing this will help you identify who is reading your content and help you understand what kind of information they are seeking.
Buyer personas are the foundation of any inbound marketing campaign; knowing your buyer personas will help to develop your content strategy and provide relevant premium content offers. The better you understand your buyers, the more likely you are to convert them into customers - faster and more efficiently too, if I might add.
Define your buyer persona with these points in mind:
Demographic Information
Values & Goals
Desired Experience
Problems or "Pain Points"
Job Role
What Their Day Looks Like
Info Sources
Common Objections
In considering these points, you will have a better understanding of your viewers' actual wants and needs - not just their geographic location and age.
Just having the steps for implementing a strong inbound self employed database marketing strategy is not enough; you need to create a plan of action, set goals, define your audience, and develop content that speaks to them in a way that they understand. Using this framework will help you launch a more successful campaign and get even better results.
2. Failing to Properly Define Your Buyer Personas
Don’t guess who your target audience is, do some research and create a definition of who they truly are.
It’s essential to provide content that reaches the interest of your audience; it’s also important to make sure that you are using the language & terminology that your audience understands and relates to. Create content with your audience in mind. To do this successfully, it’s essential to define who your buyer persona is (some companies may have more than one). Doing this will help you identify who is reading your content and help you understand what kind of information they are seeking.
Buyer personas are the foundation of any inbound marketing campaign; knowing your buyer personas will help to develop your content strategy and provide relevant premium content offers. The better you understand your buyers, the more likely you are to convert them into customers - faster and more efficiently too, if I might add.
Define your buyer persona with these points in mind:
Demographic Information
Values & Goals
Desired Experience
Problems or "Pain Points"
Job Role
What Their Day Looks Like
Info Sources
Common Objections
In considering these points, you will have a better understanding of your viewers' actual wants and needs - not just their geographic location and age.