You should be emailing your database on a regular basis
Posted: Sun Jan 05, 2025 9:57 am
The more creativity and design complexity you add to an email, the more time it takes to create that email. However, a bigger resource investment does not guarantee better open rates and click-through rates.
If the increased time investment does not lead mom database to improved results, then you’re wasting resources that could be better spent elsewhere. Additionally, spending more time on each email limits how many emails you can send to your database. On the other hand, using a simple email template can actually increase your email production efficiency.
Download the Email Marketing Best Practices Checklist to learn how to create a killer email campaign to increase your conversion rates
They’re tried and true
A text-based email that has minimal design elements won’t drastically change in how it works from email to email. Therefore if you send one templated email successfully, you can likely keep reusing that template with minor edits to the CTA button link or featured image each time.
However, an email template with multiple design elements that change significantly from email to email will need to be retested each time. Plus, the more elements you have that need to be updated for each email, the more likely it is that a necessary update gets overlooked.
They don’t require help from devs or designers
The more complex an email template is, the more technical expertise is required to work with it correctly. Changes that should be simple can require more time and team members when text changes impact the layout. Whereas an email template with a plain text body can be easily used by a marketer with no knowledge of HTML or CSS.
If the increased time investment does not lead mom database to improved results, then you’re wasting resources that could be better spent elsewhere. Additionally, spending more time on each email limits how many emails you can send to your database. On the other hand, using a simple email template can actually increase your email production efficiency.
Download the Email Marketing Best Practices Checklist to learn how to create a killer email campaign to increase your conversion rates
They’re tried and true
A text-based email that has minimal design elements won’t drastically change in how it works from email to email. Therefore if you send one templated email successfully, you can likely keep reusing that template with minor edits to the CTA button link or featured image each time.
However, an email template with multiple design elements that change significantly from email to email will need to be retested each time. Plus, the more elements you have that need to be updated for each email, the more likely it is that a necessary update gets overlooked.
They don’t require help from devs or designers
The more complex an email template is, the more technical expertise is required to work with it correctly. Changes that should be simple can require more time and team members when text changes impact the layout. Whereas an email template with a plain text body can be easily used by a marketer with no knowledge of HTML or CSS.