Why are salespeople crazy about inbound marketing?

[tonmoypramanik]

And you have to understand them!

Inbound Marketing is a charming strategy . Its promise? Attract customers to you rather than chasing them.

Inbound Marketing is the perfect strategy to meet the expectations of the more autonomous modern buyer, who prefers to carry out the majority of their purchasing decisions alone and can do without any contact with a salesperson.

For what ?

Inbound Marketing consists of creating quality content to initiate and fuel the purchase process.

The buyer wants to find answers to the questions he asks himself and solutions to the netherlands email list problems he encounters alone, on the Internet. If you make his work easier, he will inevitably be grateful.

And salespeople love it. Here are 4 reasons why salespeople are crazy about inbound marketing:
1. With Inbound Marketing, Salespeople No Longer Spend Their Day on the Phone
As a salesperson, I can say it loud and clear: the best gift the marketing department can give me is not the best salesperson trophy awarded every year at the end-of-year party. No.

The best gift is a warm, mature prospect who wants and needs to talk to sales.

The salesperson who uses traditional prospecting methods can achieve his objectives for the year. But he would not be against the idea of ​​being able to focus only on qualified and mature prospects.

The main reason why salespeople are crazy about Inbound Marketing is because it offers them the opportunity to achieve very high conversion rates and better efficiency in their sales processes.

With Inbound Marketing, the Marketing department generates leads and only passes on those that have shown significant signals of interest to sales .

With Inbound Marketing, salespeople only spend their time with prospects who are most likely to become a customer.

The dream!

Want to Learn More About Inbound Marketing? Download Our B2B Inbound Marketing Guide!
2. With Inbound Marketing, Salespeople No Longer Prospect in the Hard Way
Today it's time to put your briefcase on the shelf, put your sales brochures in a drawer and draw a line under the points collected at gas stations during your quarterly rounds.

The salesperson who adopts an Inbound marketing strategy no longer has to look for customers himself.

It is the job of Marketing to attract the attention of the buyer on the Internet, during his purchase consideration.

The salesperson's job has changed. He now spends his time talking with contacts who show a great interest in the company, its products and services.

To add even more color to this beautiful picture, salespeople are crazy about Inbound Marketing because this strategy allows them to precisely measure the maturity of prospects thanks to Lead Scoring .

The higher the Lead Scoring, the more mature the prospect.

[ To learn more about Lead Scoring and put it into practice, click here ]

This ensures that salespeople don't waste time scheduling appointments with cold prospects.

Personally, as a salesperson, I love the idea. Don't you?
3. With Inbound Marketing, salespeople become valued guides
Salespeople who handle Leads from the Inbound Marketing methodology are not looking to sell at all costs, but are looking to help Leads solve their problems.

Remember that the prospect is the one who found you online and already has a lot of information about your business, the market, pricing, your competition, etc.

You are therefore sought after by Leads as an expert on your products and services.

It's up to you to advise rather than sell.

It is this approach that will create the foundation for a strong and lasting customer relationship.

So use your expertise to be selective and sell only to Leads who are in your target and for whom your products and services will be a perfect fit.

This will give you the opportunity to create a relationship of trust with your customers. In the overall approach of Inbound Marketing, your customers become ambassadors of your company.

A satisfied customer is a great asset and can open doors for you.

On the contrary, a customer who is not or not very satisfied can harm your image.

4. With Inbound Marketing, your commercial proposals do not end up in the trash ❤
When dealing with a contact from the Inbound Marketing methodology, you can be relatively confident of the response you will get when your proposal is sent.

“Yes” is the norm.

Is it magic? Not really, it's more logical.

First, the Lead shows interest in your business.

Second, as a salesperson, you have an overview of the information the Lead provided by filling out a download form.

Third, because Marketing automatically nurtures the Lead, and leads receive emails with relevant content based on what they downloaded from the site, you engage your lead in personalized and contextualized communication.

Fourth, you have access to your Lead's entire browsing history on your website, so you know what topics they are most interested in.

You have all the cards in hand when you pick up your phone for the first time to establish a perfect contact .

You know exactly what questions to ask and what avenues to explore during that first call.

By building this relationship from the first contact on the right topics, the following discussions that lead to the construction of an ideal commercial proposition for your Lead.

So “Yes” is the norm!

As a Sales Director, Business Manager, Business Unit Director, Sales Team Manager, ask yourself the following question: