Brands publish more Reels on average than other types of posts
Posted: Mon Jan 06, 2025 3:29 am
Brands' commitment to Instagram Reels is clearly evident. The data shows that this is the type of content that brands publish the most. For example, Reels make up 60% of Netflix's content on the platform.
Quintly - Reels Review
Quintly Analysis - Post Type
2. The highest number of Reels are shared on Fridays : When measured by day of the week, it is evident that the most popular day to publish Reels is Friday, followed by Monday. Surprisingly, the lebanon phone number data days when the fewest Reels are published are Saturdays and Sundays.
Quintly Analysis - by day of the week
3. Reels get more likes: Like metrics reveal that Reels get a higher percentage of likes compared to other types of posts. Reels got 39.7% of the total number of likes across all profiles during the time period analyzed. Photos and carousels got around 27% each, and finally, videos got a lower percentage of likes, at just 6.5%.
Quintly Analysis - Likes
This trend is repeated in the comments.
Quintly Review - Comments
This may be because Reels content tends to be more interesting and funny, which generates greater engagement in the audience... or because of the priority that Instagram gives to this type of content.
4. Engagement rates are slowing across all content types : Instagram’s algorithm has received a lot of criticism for prioritizing videos over photos. “Make Instagram Instagram Again” went viral with mentions of Kylie Jenner and Kim Kardashian, prompting Instagram CEO Adam Mosseri to respond to the criticism.
But the data shows that the rate of interactions is declining across all social media content. In the 30 days analyzed, interactions for the 20 accounts decreased by 38%. Even Reels decreased by almost 28%.
5.- More hashtags do not necessarily generate greater engagement on Reels : Hashtags are a tool that can help you get more interactions on your posts, but according to the report, it can be seen that using a greater number of hashtags does not correlate with interactions.
Quintly - Reels Review
Quintly Analysis - Post Type
2. The highest number of Reels are shared on Fridays : When measured by day of the week, it is evident that the most popular day to publish Reels is Friday, followed by Monday. Surprisingly, the lebanon phone number data days when the fewest Reels are published are Saturdays and Sundays.
Quintly Analysis - by day of the week
3. Reels get more likes: Like metrics reveal that Reels get a higher percentage of likes compared to other types of posts. Reels got 39.7% of the total number of likes across all profiles during the time period analyzed. Photos and carousels got around 27% each, and finally, videos got a lower percentage of likes, at just 6.5%.
Quintly Analysis - Likes
This trend is repeated in the comments.
Quintly Review - Comments
This may be because Reels content tends to be more interesting and funny, which generates greater engagement in the audience... or because of the priority that Instagram gives to this type of content.
4. Engagement rates are slowing across all content types : Instagram’s algorithm has received a lot of criticism for prioritizing videos over photos. “Make Instagram Instagram Again” went viral with mentions of Kylie Jenner and Kim Kardashian, prompting Instagram CEO Adam Mosseri to respond to the criticism.
But the data shows that the rate of interactions is declining across all social media content. In the 30 days analyzed, interactions for the 20 accounts decreased by 38%. Even Reels decreased by almost 28%.
5.- More hashtags do not necessarily generate greater engagement on Reels : Hashtags are a tool that can help you get more interactions on your posts, but according to the report, it can be seen that using a greater number of hashtags does not correlate with interactions.