Purna Virji: 100%. And I think it's the secret and it's it's simple
Posted: Mon Jan 06, 2025 4:23 am
which doesn't necessarily mean it's easy to do, but it is really simple, which is try to talk to and learn about the different groups you serve. Because sometimes you, me, me going back to the crest of knowledge. So let me connect the two dots. I'll give you a case where we were working with each customer who was it was a cruise line and they were trying to sort of offer up and reach the LGBTQ community.
And so I am not personally of the community, but I'm seo mails very much supportive and I'm a big, strong ally. So then me going in with my cross of knowledge between like, I want to make sure like I sound very accurate and I was trying to think about some keyword research for them. Again, this is going back a few years and I remember being like LGBTQ plus cruising was, I thought, the very big key word to use.
And then I just sanity checked it with a teammate on the project as well. And she looked at me. She's like, You know, we don't type like that, right? We would just type gay friendly cruises. And I'm like, my gosh, that's exactly. That's a soul important. I was such a good learning. Were you not for us without us really should be the concept where if you're trying to create something for a certain demographic, they make sure it's very authentic.
And one of my favorite examples is an ad from Cadbury, the Chocolate Company, where they invite loved people of the community. So there it was for Cadbury Fingers, which is one of their like cookie chocolate covered cookie things which shaped fingers in the UK. And they were trying to do a campaign around to encourage people to learn British sign language as one of their sort of corporate campaigns.
And so I am not personally of the community, but I'm seo mails very much supportive and I'm a big, strong ally. So then me going in with my cross of knowledge between like, I want to make sure like I sound very accurate and I was trying to think about some keyword research for them. Again, this is going back a few years and I remember being like LGBTQ plus cruising was, I thought, the very big key word to use.
And then I just sanity checked it with a teammate on the project as well. And she looked at me. She's like, You know, we don't type like that, right? We would just type gay friendly cruises. And I'm like, my gosh, that's exactly. That's a soul important. I was such a good learning. Were you not for us without us really should be the concept where if you're trying to create something for a certain demographic, they make sure it's very authentic.
And one of my favorite examples is an ad from Cadbury, the Chocolate Company, where they invite loved people of the community. So there it was for Cadbury Fingers, which is one of their like cookie chocolate covered cookie things which shaped fingers in the UK. And they were trying to do a campaign around to encourage people to learn British sign language as one of their sort of corporate campaigns.