AI models represent huge costs

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for technology companies and the only way to offset them is to charge the end user
AI is a huge expense because it requires a lot of computing power to train the most advanced generative artificial intelligence models. Last week, for example, OpenAI and Microsoft announced their intention to build a $100 billion data center for training AI models. And in January, Mark Zuckerberg said that Meta was planning to invest a whopping $9 billion in Nvidia GPUs alone.

However, the cost of training AI models is only a tiny fraction of the total costs involved in the AI ​​industry. According to Brent Thill, an analyst at the investment firm Jefferies, more than 90% of AI costs are directly related to the operation of AI models (rather than training them).

For this reason, and guatemala phone number screening given the high costs of AI models, many companies operating in this field of activity have paid subscription plans. AI search engine Perplexity , for example, does not display ads, but offers its users a $20 monthly premium subscription that guarantees unlimited use of its tool and access to more advanced features.

Other players, however, continue to fly the flag of free products . Microsoft's Bing AI features , for example, are free of charge, although they are tied to the Edge browser. And Arc, a browser with AI features, is currently completely free, although it is considering charging companies in the future to offer them access to especially business-oriented features.