Your first step is to define your editorial line
Posted: Mon Jan 06, 2025 4:52 am
Through these media, you will be able to stand out from your competitors by highlighting your know-how and sharing your corporate culture. There is nothing like sharing the same values to build relationships. The advantage of these tools is that you can interact with your community. 71% of Internet users who have had a positive experience with a company on social networks recommend it to those around them. This is therefore a very good opportunity to increase your notoriety and improve your brand image. In addition, 67% of consumers say they are more likely to buy a product that has been recommended to them on social networks. The virtual community of your customers therefore has strong potential for your business.
More human and personal, your communication will allow you to meet the expectations of your target. You will be able to communicate with them and vice versa by chat or by responding to their comments. Communicating well will allow you to generate leads and acquire new customers. Know that 84% of consumers are likely to make a colombia telegram number purchase from a brand that they follow on social networks.
Step 1: Set your editorial line
This step is essential, and without it, you will have difficulty building an audience of people engaged and interested in your message. An editorial line is a framework that allows you to homogenize all the editorial content produced (blog articles, social networks, white papers, etc.). It is the common thread of your content strategy, it allows you to highlight your brand identity. It establishes consistency between all your communication actions and aims to achieve the objectives that you have previously set for yourself.
To build it, ask yourself several questions. What is your business field? What can you bring to your audience? What is your added value? What is your corporate culture, your values? What interests your target? What types of content did you have available to share? What differentiates you from your competitors? What would be the interest for your target to subscribe to your social networks? All these elements can become valuable assets to help you naturally attract an audience of like-minded people.
More human and personal, your communication will allow you to meet the expectations of your target. You will be able to communicate with them and vice versa by chat or by responding to their comments. Communicating well will allow you to generate leads and acquire new customers. Know that 84% of consumers are likely to make a colombia telegram number purchase from a brand that they follow on social networks.
Step 1: Set your editorial line
This step is essential, and without it, you will have difficulty building an audience of people engaged and interested in your message. An editorial line is a framework that allows you to homogenize all the editorial content produced (blog articles, social networks, white papers, etc.). It is the common thread of your content strategy, it allows you to highlight your brand identity. It establishes consistency between all your communication actions and aims to achieve the objectives that you have previously set for yourself.
To build it, ask yourself several questions. What is your business field? What can you bring to your audience? What is your added value? What is your corporate culture, your values? What interests your target? What types of content did you have available to share? What differentiates you from your competitors? What would be the interest for your target to subscribe to your social networks? All these elements can become valuable assets to help you naturally attract an audience of like-minded people.