The target group of Google Ads
Posted: Mon Jan 06, 2025 5:42 am
The target group of Google Ads is - to put it bluntly - quite large. In 2024, the search engine will receive a whopping 154 billion visits worldwide - per month. This makes it the most frequently visited website. In terms of active users in Germany, it is difficult to give exact figures for Google alone. However, Google's market dominance in German search engine traffic (>90%) also shows that it is difficult to get past Google.
This means that it is worthwhile for companies of all kinds to advertise using Google Ads.
The auction model in Google Ads
Just like TikTok and Meta , Google Ads work on an auction and bidding model. This means that you place a bid on one (or more) keywords that other companies are also bidding on. If you are the philippines whatsapp resource highest bidder, you win the auction and your ad is displayed when users search for the corresponding keyword. So far, so good? Unfortunately not, because in the end it's not quite that simple - more on that below.
Google Ads costs are billed per click (CPC) and usually range between €0.05 and €4.00, but can of course be higher. As an advertiser, you can set the maximum amount you want to pay per click (max. CPC). The actual price varies constantly depending on competition, time of day, ad quality and search query. To control costs, you can set maximum daily and monthly budgets in addition to the maximum click price.
Google Ads Costs: Bidding Strategies
To optimize your ad delivery, Google offers various models, of which the CPC strategy is the most commonly used.
CPC strategy
Is your main goal to generate as many clicks on your ads as possible? Then this strategy is ideal for you.
Here (and everywhere else) you pay when users click on your ad. Your Google Ads costs can vary greatly. This depends primarily on the industry you are in. It obviously makes a difference whether you sell sneakers or life insurance. With the latter, you will most likely have a higher click price - but also a significantly higher margin. If you do not want to spend more than a certain amount per click, you can also expand this strategy to include a maximum CPC (cost per click) to ensure that your maximum amount is not exceeded.
This means that it is worthwhile for companies of all kinds to advertise using Google Ads.
The auction model in Google Ads
Just like TikTok and Meta , Google Ads work on an auction and bidding model. This means that you place a bid on one (or more) keywords that other companies are also bidding on. If you are the philippines whatsapp resource highest bidder, you win the auction and your ad is displayed when users search for the corresponding keyword. So far, so good? Unfortunately not, because in the end it's not quite that simple - more on that below.
Google Ads costs are billed per click (CPC) and usually range between €0.05 and €4.00, but can of course be higher. As an advertiser, you can set the maximum amount you want to pay per click (max. CPC). The actual price varies constantly depending on competition, time of day, ad quality and search query. To control costs, you can set maximum daily and monthly budgets in addition to the maximum click price.
Google Ads Costs: Bidding Strategies
To optimize your ad delivery, Google offers various models, of which the CPC strategy is the most commonly used.
CPC strategy
Is your main goal to generate as many clicks on your ads as possible? Then this strategy is ideal for you.
Here (and everywhere else) you pay when users click on your ad. Your Google Ads costs can vary greatly. This depends primarily on the industry you are in. It obviously makes a difference whether you sell sneakers or life insurance. With the latter, you will most likely have a higher click price - but also a significantly higher margin. If you do not want to spend more than a certain amount per click, you can also expand this strategy to include a maximum CPC (cost per click) to ensure that your maximum amount is not exceeded.