The HubSpot integration allows Demandbase’s account-based marketing
Posted: Mon Jan 06, 2025 5:42 am
So you can run campaigns more efficiently by automating multi-channel actions from one platform. Hubspot Integration data source window Image Take the Guesswork Out of Account Engagement When a sales rep is swamped with accounts, prioritization is key—they have to determine which prospects to put at the top of the call list and which can wait. The highest-priority accounts are the ones that are actively engaging with your organization, whether they’re exploring your own website or searching for similar solutions on the web. And once a company starts giving off those signals, time is of the essence.
(ABM) platform to report on engagement activities that are tracked via HubSpot so you can understand how your most important accounts are indonesia phone data engaging with you. This added visibility helps reps make the most of their time by making it easier to prioritize their accounts and strike while the iron is hot (instead of wasting precious time on account research). It also gives marketing teams an understanding of where accounts are in the buyer’s journey, so they can more accurately score accounts and follow up on key activities in a relevant way.
In doing so, they’re able to connect the dots between account-based experience (ABX) programs and revenue and measure the true impact of their campaigns. This can even give your customer success teams a leg up by ensuring they’re informed going into customer interactions and helping them more easily identify cross-sell and upsell opportunities. Hubspot Integration Engagement Page Image Automate Your ABM/ABX at Scale Scaling up your ABM/ABX program can seem daunting, but it doesn’t have to be. Demandbase helps B2B marketers manage omni-channel campaigns that target both people and accounts at scale. When you connect Demandbase with HubSpot, you can build a sophisticated demand engine that automates multi-channel actions in response to account engagement or other account signals (like purchase intent).
(ABM) platform to report on engagement activities that are tracked via HubSpot so you can understand how your most important accounts are indonesia phone data engaging with you. This added visibility helps reps make the most of their time by making it easier to prioritize their accounts and strike while the iron is hot (instead of wasting precious time on account research). It also gives marketing teams an understanding of where accounts are in the buyer’s journey, so they can more accurately score accounts and follow up on key activities in a relevant way.
In doing so, they’re able to connect the dots between account-based experience (ABX) programs and revenue and measure the true impact of their campaigns. This can even give your customer success teams a leg up by ensuring they’re informed going into customer interactions and helping them more easily identify cross-sell and upsell opportunities. Hubspot Integration Engagement Page Image Automate Your ABM/ABX at Scale Scaling up your ABM/ABX program can seem daunting, but it doesn’t have to be. Demandbase helps B2B marketers manage omni-channel campaigns that target both people and accounts at scale. When you connect Demandbase with HubSpot, you can build a sophisticated demand engine that automates multi-channel actions in response to account engagement or other account signals (like purchase intent).