Daniel Burstein: So I can agree with that. I think we can all agree with that

[nishat@264]

As marketers, we want these different perspectives. But when you're saying that, what I'm thinking is everything you're mentioning is like a management challenge, right? So how do you take these people that are difficult in these ways to get that good product, But how do you take them and create an efficient, effective team to for example, I interviewed Andrew Birnbaum, the co-founder and CEO of First Tube, on how I made a marketing podcast, and one of his lessons was embrace each person's strengths and align on an execution plan.

And he talked about in a startup, you know, leveraging czech republic whatsapp resource operational expertise and mixing in generalists and specific deep expertise and kind of putting that all together in a good way so they can all execute. So kind of going back to the things you talked about, Carlos, I can just hear a lot of people listening on the call here are managers or leaders and kind of wincing because, you know, people showing up late and not working for weeks and all of these things sounds great in theory, but how do you actually align that into an effective, efficient team that, as you just mentioned previously, when things are constantly changing and it's hard to even plan?

Carlos Cantu: Yeah, no. And and it doesn't sound great. It doesn't make sense being honest. And then it's challenging. That's that's what I mean when I say it's it's it's not easy I think that you or at least for me it's I can only and I can only manage to have a couple people with certain personalities in the team understanding that, hey, maybe this is going to be their tough week and they're going to be off and that I can the rest of the team will be able to compensate for that and also making sure making sure that their talent or their strengths are so strong that they will compensate when they are back, you know, using