The success of this transformation is largely due to the collaboration with Google Cloud and the use of Generative AI technology at VertexAI. The company has integrated an intelligent virtual assistant into its platform, allowing customers to detect trends in advertising investment and make decisions quickly and efficiently.
“Developing a virtual assistant like the one we now have on our platform is something we have wanted to do for a long time, but it involved dedicating a lot of time and development resources that we did not have. Thanks to Google Cloud, in one month our assistant was online and providing value to customers,” says Juan Antonio Robles, co-founder of Adsmurai.
Towards a more personalized user experience
The virtual assistant is just macedonia number screening the first step for Adsmurai in its commitment to improving customer experience through generative artificial intelligence.
"The best thing about this technology is that it adapts to the needs of each client and their objectives to detect trends and opportunities for improvement. Thanks to generative AI, today we provide a much more personalized and relevant service so that clients obtain better results," highlights Paula Moreno, Head of Marketing at Adsmurai.
This successful collaboration between Adsmurai and Google Cloud reflects the transformative potential of generative AI in the digital advertising industry, marking a significant milestone in optimizing advertising spend and delivering more effective outcomes for clients.