Or when we in theory it would have worked like this

[nishat@264]

But when we executed, we learned that it's actually better to do it this other way. And then I will have a more take all those learnings, bake them in and then we'll have a more go to market that's more broad and generally rolled out to G to use generally available to use the product term.

Daniel Burstein: No, I like that. I like because you denmark whatsapp resource know, a lot of people in the working with the B2B sales team, they're just it's just pipe, right? It's pipe it's MQ outside of your body boom. So I like that you're bringing in some other metrics here that we can consider as well. All right. Let's talk about AI. Here's another lesson focusing on inclusion is of absolute critical importance.

So tell us, how did you learn this? What how did you do this in your career partner?

Purna Virji: What It was something that look, I'm not only of women in tech. I'm a woman of color. I'm an immigrant. There's you know, I've been the only one like the double only in rooms. And for all of us, I think we, no matter what sort of place or walk of life you come from, like there's we've all at one point or the other, felt ordered and it's just not a good feeling.

So in terms of just wanting to make it the right thing to do, it's that. But second, there's such a big business upside in doing that. I would say the first thing that really sort of hit that for me in terms of the opportunity available was Rihanna's Fenty beauty campaign, where she this is something that's so well known.