Promotion: Reach your audience
Posted: Mon Jan 06, 2025 9:33 am
You should then explore which articles and other content get the most shares on social media, the most comments, and the most inbound links.
To do this, we use Buzzsumo, a tool that allows you to find the most popular topics (and personalities) in any niche, by searching for keywords or by entering the specific website. In addition, it allows you to filter the results returned by type of format, by country and language, by time range and so on.
Buzzsumo: Content Marketing to Boost Link Building
Buzzsumo is a great tool but not the only one to use. The research should be in-depth using other tools such as Google Trends .
From Google Trends we usually try to validate an nigeria phone number idea to understand if it has the potential to be newsworthy and if, in fact, there are good reasons to believe that producing content on a topic is justified.
So let's take the reference keyword, or a more generic one but still linked to the idea identified, and see on Google Trends what interest there is around that word and what the future predictions of interest are.
Google Trends: Content Marketing to Boost Link Building
Another content marketing technique consists in deepening the identified topic by exploring the news in Google Search, noting if there are correlations between trending sector topics and sector news and if these are repeated, year after year, in certain periods.
For example, if we take the word "iphone" and run it through Google Trends, we notice how, year after year, the month of September is the one that receives the greatest peaks of interest from the public, probably because it coincides with the launch of a new smartphone model.
To do this, we use Buzzsumo, a tool that allows you to find the most popular topics (and personalities) in any niche, by searching for keywords or by entering the specific website. In addition, it allows you to filter the results returned by type of format, by country and language, by time range and so on.
Buzzsumo: Content Marketing to Boost Link Building
Buzzsumo is a great tool but not the only one to use. The research should be in-depth using other tools such as Google Trends .
From Google Trends we usually try to validate an nigeria phone number idea to understand if it has the potential to be newsworthy and if, in fact, there are good reasons to believe that producing content on a topic is justified.
So let's take the reference keyword, or a more generic one but still linked to the idea identified, and see on Google Trends what interest there is around that word and what the future predictions of interest are.
Google Trends: Content Marketing to Boost Link Building
Another content marketing technique consists in deepening the identified topic by exploring the news in Google Search, noting if there are correlations between trending sector topics and sector news and if these are repeated, year after year, in certain periods.
For example, if we take the word "iphone" and run it through Google Trends, we notice how, year after year, the month of September is the one that receives the greatest peaks of interest from the public, probably because it coincides with the launch of a new smartphone model.