From Lead to Customer

[asikurrahman]

company size
industry
type of product or service needed
Define these priorities also based on your existing relationships and contacts, the market that is most congenial to you and the one from which you can obtain better results for your products or services.

Example
ACME company needs to define its inbound marketing strategy. ACME specializes in injection molding for consumer goods (automotive, electronics industries, ...). From a quick search, it was discovered that historically the best customers came first with prototype projects, which then transformed into production work with large distributions. Here is a precise Target identified.

Second step: define your "Buyer Personas"
Buyer Personas are an imaginary representation of your ideal customers.
Try to identify and define who these people are, what their croatia whatsapp resource interests are, where they look for information, the problems they have and how you can satisfy their needs.
With precise profiles of ideal buyers, your marketing strategy will be aimed at them, without wasting energy and resources in other directions and towards unwanted targets.
For this reason, it is advisable to limit the number, ideally three to five at most.

Example
Our company ACME knows that the sales process typically begins with a contact with a design engineer, manufacturing manager, or procurement professional. We understand that each of these buyer personas has different needs when evaluating a potential injection molding partner:

the designer is looking for technical skills to have a partnership on product development;
the production manager is more concerned with the supplier's ability to deliver a quality product within a specific timeframe, which fits perfectly into his production schedule;
the procurement professional is more interested in the partner company's ability to offer a cost-effective service or with more affordable payment terms.