The intersection of life in Digital Marketing

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Digital Marketing positions are becoming more and more common in today's workplaces or job advertisements. Compared with traditional Marketing jobs, various large and small companies are gradually focusing on recruiting talents with Digital Marketing skills, and the starting salary point is relatively higher. But higher salaries mean that the required knowledge and skills will be more complex!

As the name suggests, digital marketing refers to the process of digitizing previous promotion channels and adapting them to technology, such as search engines, electronic devices and network platforms, to carry out targeted and precise advertising, so as to present the brand's message in a more relevant way. Push to the audience in a cost-effective manner. In addition to the familiar social platform advertising and keyword advertising, Digital Marketing also includes all-inclusive knowledge such as audience-centered content editing, web design, search engine optimization, and post graphic design.

In-House vs. Agency
The world of Digital Marketing is diverse. If you are thinking uruguay whatsapp about how to take the first step in your career, you may want to start by understanding the difference between in-house and agency. Although the ultimate goal of both companies is to use digital channels to convert audiences, their work characteristics, industry culture, and development prospects are different.

Job characteristics
In-House refers to the Marketing department within a company. The usual scope of work mainly focuses on comprehensive promotion planning of the company's brand, products or services, and formulating market strategies for designated target customer groups. Due to the need to coordinate the cooperation of various departments within the enterprise, In-House Marketing will have more and broader industry knowledge and industry trends than the Agency, as well as be able to contact and establish a broad industry network. However, since In-House mostly involves jobs in its own industry, it is often more restricted by the nature of the industry. It will be more difficult to switch types of work in the future than in an agency. For example, a Marketer in the banking industry will be "acclimated" if he wants to switch to the catering industry.