From a customer’s perspective, all these promotions can get a bit frustrating if done incorrectly, but as a business, you have to reliably get your offerings in front of your prospects. This is the reason Austria Phone Numbers promotingHowever, when it comes to WhatsApp, you can send a variety of promotional messages depending on your business, product, and the situation revolving around them. So it can get a bit confusing if you are new to WhatsApp.
That’s why in this article, I am going to explain to you what WhatsApp Business promotional messages are, their benefits, and the different kinds of messages you can send to your prospects to increase your chances of getting a conversion. So, let’s get started!
What are WhatsApp Business promotional messages?
As the name suggests, WhatsApp Business promotional messages are the messages you send to your prospects with the sole reason of showcasing your product and getting a purchase. You can use these messages to update your contacts about upcoming sales, exclusive deals, product launches, and festive discounts.
Unlike other traditional marketing channels where you get a lot of leeway when it comes to sending promotional messages, WhatsApp strictly prohibits you from spamming promotional messages. This is to protect its users from malicious messages and ensure they get appropriate promos from credible businesses, tailored to their needs.
Benefits of sending promotional messages on WhatsApp
There is a reason why WhatsApp has become such a popular business communication channel over the last few years. So much so that 50 million businesses use it to engage their customers. With that said, there are multiple advantages of using WhatsApp for promoting your offerings. Here are a few of these benefits:
One-to-one conversations
WhatsApp is a two-way communication app that not only lets you promote your product but also allows your recipients to reach back to you. This customer-centric selling approach enables you to deliver a 1:1 personalized experience.
Better engagement & open rates
WhatsApp boasts a solid 98% open rate of its messages. This number is unprecedented in the marketing industry.
This goes to show that almost all of your marketing messages have the potential to convert prospects into customers, something other marketing channels can only hope to achieve, making WhatsApp the perfect platform for running your promotional campaigns.
Highly-engaging messages
As I mentioned above, WhatsApp enables you to send numerous kinds of content to engage your prospects and boost interactions. For example, you can send promotional messages that contain text, photos, gifs, videos, docs, and files to ensure you send all the necessary information your prospects need for making a purchase.
