Building Brand Loyalty Through Social Media

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A study published by researchers from the Turkey-based Yalova University found a significant impact of social media towards brand loyalty. The research found that advantageous campaigns, relevant content, popular content and cross-platform appearance on social media drove a customer’s loyalty towards a brand. Advantageous campaigns refer to social media campaigns that showcase the benefits, values, and advantages of their product. The Yalova University study found this to be the most effective driver of brand loyalty through social media.

Social Media Multiplier Effect On Branding And Talent Acquisition
Finally, it is important to remember that social media marketing is not just about germany whatsapp phone number conversions and sales. A well-executed social media strategy can help branding in other ways as well. A study published by researchers at the Duke University has found a correlation between social media engagement and a company’s public brand. In addition to the marketing component of social media, the researchers also found that employees who are active on social media help represent the company to the outside world. This has a multiplier effect and establishes an enhanced talent acquisition process, improved employee retention and finally employee productivity. All of this enriches a company’s culture which, thanks to social media, builds a business brand that drives better interest among potential employees.

Social media is critical to establishing a unique brand for your business. This not only influences the kind of customers you acquire but also the profile of candidates applying to work with you. A well-planned social media strategy thus goes beyond marketing into human resources and business planning as well.