Define the event format data
Posted: Wed Jan 08, 2025 3:59 am
As we have seen, an event can be physical, online or hybrid. It's up to you to choose the format that meets your objectives and your budget. Here are some recommendations depending on the chosen format: Even if the event is “physical”, think about how you could exploit it… In your digital communication. To make this moment last over time, think about taking photos on the day, to feed your audience on social networks. And if you organize a conference, a workshop, a workshop… Surf the trend of the hybrid format , to allow people who are absent to follow your intervention remotely. If you choose the 100% online format, think about making this moment interactive and participatory. The trend of “top-down content” is over. Participants want to ask their questions in a chat, or even speak up to exchange with the organizer… In short, be “active”, rather than “passive”. And that’s a good thing! Your mission is therefore to combine event and conversation.
Pssst: whether it’s a physical event or a digital event… Also think about content recycling . Prepare the retrospective planning The retroplanning is the program to set up to organize the entire project : it contains the list of all the tasks to be carried out, with key dates, to best prepare the event. For example, from what date should you book a venue for your physical seminar? When should you launch your communication and promotion campaign? When should service providers be contacted and/or followed up? A retrospective planning allows you to better frame the project and finish the preparations on time, but also to specify all the resources needed to carry out the event.
Within the retrospective planning, we recommend that you assign each task to a manager , and have a person in charge of monitoring the follow-up of the tasks overall. The marketing team can be involved, but also other teams: make sure that each stakeholder can have access to the retrospective planning. To create your retrospective planning template, B2B companies have a choice: tools like Excel, Monday or Asana can be useful. Launch communication before the event This is one of the most important czech republic telegram database steps when organizing the event: the communication plan! To get registrations from an optimized landing page , you need to capture the attention of the target audience. To achieve this, you need to promote your event on the most relevant channels, such as: Posts on social networks (LinkedIn, Instagram, X, Facebook, etc.): on LinkedIn, consider posting on the company page… But also on that of employees, to amplify the reach of the announcement with your target audience.
Ads : on Google, but also on professional social networks. Emails : What’s the best way to engage leads? Salespeople : These people are in direct contact with leads and buyers, and can relay information effectively. Influencers : Why not partner with a thought leader in your industry to further attract your target audience? If you are organizing a large B2B event, it is wise to start communicating 1-2 months in advance. If you are participating in an event organized by a third party, then the number of places for participants could be limited: we recommend that you start promoting a few weeks before… Always referring to your retrospective planning! One last piece of advice for your future events: if your main goal is lead generation… Consider inviting your satisfied buyers.
They are your best ambassadors to promote your product or service! Indeed, according to a new study by Forrester (2024), the factor that most conditions the purchasing decision in B2B remains "trust" . This trust is easier to trigger with the target, thanks to buyers who are already convinced. At the same time, customers who trust you are almost twice as likely to recommend you to their peers (85% compared to 48% if they do not trust them).
Pssst: whether it’s a physical event or a digital event… Also think about content recycling . Prepare the retrospective planning The retroplanning is the program to set up to organize the entire project : it contains the list of all the tasks to be carried out, with key dates, to best prepare the event. For example, from what date should you book a venue for your physical seminar? When should you launch your communication and promotion campaign? When should service providers be contacted and/or followed up? A retrospective planning allows you to better frame the project and finish the preparations on time, but also to specify all the resources needed to carry out the event.
Within the retrospective planning, we recommend that you assign each task to a manager , and have a person in charge of monitoring the follow-up of the tasks overall. The marketing team can be involved, but also other teams: make sure that each stakeholder can have access to the retrospective planning. To create your retrospective planning template, B2B companies have a choice: tools like Excel, Monday or Asana can be useful. Launch communication before the event This is one of the most important czech republic telegram database steps when organizing the event: the communication plan! To get registrations from an optimized landing page , you need to capture the attention of the target audience. To achieve this, you need to promote your event on the most relevant channels, such as: Posts on social networks (LinkedIn, Instagram, X, Facebook, etc.): on LinkedIn, consider posting on the company page… But also on that of employees, to amplify the reach of the announcement with your target audience.
Ads : on Google, but also on professional social networks. Emails : What’s the best way to engage leads? Salespeople : These people are in direct contact with leads and buyers, and can relay information effectively. Influencers : Why not partner with a thought leader in your industry to further attract your target audience? If you are organizing a large B2B event, it is wise to start communicating 1-2 months in advance. If you are participating in an event organized by a third party, then the number of places for participants could be limited: we recommend that you start promoting a few weeks before… Always referring to your retrospective planning! One last piece of advice for your future events: if your main goal is lead generation… Consider inviting your satisfied buyers.
They are your best ambassadors to promote your product or service! Indeed, according to a new study by Forrester (2024), the factor that most conditions the purchasing decision in B2B remains "trust" . This trust is easier to trigger with the target, thanks to buyers who are already convinced. At the same time, customers who trust you are almost twice as likely to recommend you to their peers (85% compared to 48% if they do not trust them).