Outsource production to specialized experts
Posted: Wed Jan 08, 2025 4:09 am
Using an external service provider also saves valuable time: Content Marketing agency, freelance web editor, etc. By outsourcing content production to them, you can focus on other, more strategic marketing tasks. Obviously, it is above all a work of co-construction. Here is our advice to facilitate the outsourcing of content production: Take the time to find a trusted service provider : don’t rush into the first marketing agency that comes along! Create detailed briefs: or discover our detailed brief template , which we use at Plezi. Create a style guide to guide your writer : tone of voice, vocabulary, brand personality… All these elements matter, for both content and form. And if you are (still) hesitant, follow the guide: internalization vs. outsourcing for content production … Discover all our advice.
Don't underestimate the SEO approach SEO and Content Marketing are closely linked. So, when launching your content production, think “natural referencing”! Here are the main questions to ask yourself: If my content is accessible on search results like Google (like a blog post), does it include the right keywords, in the right places? If my content is to denmark telegram database be downloaded (such as an ebook or a customer case), is the landing page correctly optimized, with the right titles, keywords and linking? If my content is primarily visual (like an infographic), is the image renamed correctly, incorporating the right keywords? Remember: SEO is the most sustainable strategy in B2B. And if you lack ideas for topics to create SEO content… Plezi helps you. To learn more, it's here, in this article “Find SEO content ideas with Plezi”.
Create to convince: master the basics of copywriting Even if you decide to outsource all or part of your content creation, this skill remains essential: copywriting. Copywriting is the art of writing to convince and sell . Today, copywriting is the cornerstone of content creation. Even if Content Marketing and Copywriting are two different approaches, a Content Marketing strategy without Copywriting knowledge is ineffective. So, for writing your LinkedIn posts, your customer cases, for your video or webinar frames… Learn the basics of B2B copywriting. Use the best Content Marketing tools Every good marketer needs to equip themselves with the right tools… And B2B Content Marketing is no exception!
Here are our recommendations: Curation and monitoring tools to find inspiration : Google, Mention, BuzzSumo… Keyword generators , to improve your SEO positioning : Google Keyword Planner, Ahrefs, Semrush… Content creation solutions : PlezIA , to simplify your creation of quality content thanks to artificial intelligence. Illustration solutions : Photoshop or Canva. Content distribution tools : Hootsuite, Buffer… Or Plezi, to distribute all your content on all your media, from a single platform. Performance analysis solutions : Google Search Console, Google Analytics, Hotjar (or our Plezi dashboards). Need to go further? Discover 42 B2B Content Marketing tools classified by objective.g
Don't underestimate the SEO approach SEO and Content Marketing are closely linked. So, when launching your content production, think “natural referencing”! Here are the main questions to ask yourself: If my content is accessible on search results like Google (like a blog post), does it include the right keywords, in the right places? If my content is to denmark telegram database be downloaded (such as an ebook or a customer case), is the landing page correctly optimized, with the right titles, keywords and linking? If my content is primarily visual (like an infographic), is the image renamed correctly, incorporating the right keywords? Remember: SEO is the most sustainable strategy in B2B. And if you lack ideas for topics to create SEO content… Plezi helps you. To learn more, it's here, in this article “Find SEO content ideas with Plezi”.
Create to convince: master the basics of copywriting Even if you decide to outsource all or part of your content creation, this skill remains essential: copywriting. Copywriting is the art of writing to convince and sell . Today, copywriting is the cornerstone of content creation. Even if Content Marketing and Copywriting are two different approaches, a Content Marketing strategy without Copywriting knowledge is ineffective. So, for writing your LinkedIn posts, your customer cases, for your video or webinar frames… Learn the basics of B2B copywriting. Use the best Content Marketing tools Every good marketer needs to equip themselves with the right tools… And B2B Content Marketing is no exception!
Here are our recommendations: Curation and monitoring tools to find inspiration : Google, Mention, BuzzSumo… Keyword generators , to improve your SEO positioning : Google Keyword Planner, Ahrefs, Semrush… Content creation solutions : PlezIA , to simplify your creation of quality content thanks to artificial intelligence. Illustration solutions : Photoshop or Canva. Content distribution tools : Hootsuite, Buffer… Or Plezi, to distribute all your content on all your media, from a single platform. Performance analysis solutions : Google Search Console, Google Analytics, Hotjar (or our Plezi dashboards). Need to go further? Discover 42 B2B Content Marketing tools classified by objective.g