These levers for your B2B acquisition?

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Plezi Tip : Before partnering with another company, make sure to study your respective acquisition strategies. This type of action must be beneficial to both parties. Then, find the most relevant format together: a joint one-off offer, a co-branded webinar, etc. The affiliation Affiliation is a source of customer acquisition that should not be overlooked. This marketing strategy is based on a partnership system set up between your company and an affiliate (other companies, agencies, influencers, affiliate platforms, etc.). This model is a win-win: affiliates promote your products or services, and they receive a commission for each new customer generated.

This method relies on word-of-mouth and recommendation, two levers that are growing rapidly, in the face of consumers' disenchantment with direct advertising from companies. An ideal lever to boost acquisition and growth, thanks to trusted partners! Plezi Tip : Affiliation is a great way to reach new targets. We recommend using an attractive model to retain your affiliates. For example, at Plezi, for each Plezi One user registered via an affiliate link, we reward 40% of the paid subscription price. The events Events have not said their last word: in B2B, this lever is making a strong comeback post-covid, particularly by relying on new formats such as hybrid events. But whether it's in-person trade fairs or 100% virtual webinars... Each event is an opportunity to generate new potential customers.

However, events remain an expensive acquisition channel, which requires a colossal human investment. To ensure its profitability, consider calculating its ROI in advance. And follow this Plezi'tips: Plezi advice : Everything ecuador telegram database happens after the event, especially on the processing of the leads collected. To increase the ROI of your trade show, you must therefore think about how to reactivate the leads generated, and how to consolidate the relationship with them. We talk about it in this dedicated webinar The outbound Where Inbound Marketing allows you to attract prospects through quality content, Outbound Marketing allows you to do the opposite: go to these prospects and approach them.

We talk about “pull marketing” for Inbound, and “push marketing” for Outbound. By using channels like LinkedIn to contact prospects directly, the goal is to present your products or services in the hope of capturing interest… and increasing sales. Outbound marketing allows for a quick and easily measurable return on investment. Especially when prospecting messages are well targeted and personalized: it's a plus for a better qualified acquisition! Plezi advice: Outbound is not the enemy of Inbound. On the contrary, these two levers are complementary! We advise you to combine the two strategies to achieve your acquisition objectives. Discover how inbound marketing and outbound marketing complement each other .