Before you start your business prospecting, you must first optimize your profile. Your profile is like a web page, you must find information quickly without having to search. There are therefore different criteria to respect so that your personal or business LinkedIn pages are perfectly visible.
Your personal page on LinkedIn
Your personal page should include essential elements so that the person you are contacting quickly knows who you are. These elements are:
A photo of yourself . This must be professional and in line with your profession. The photo allows you to put a face to a name and to establish an initial form of relationship. c level contact list
Your professional title . The professional title is the basis of LinkedIn, because it allows you to reference yourself and know what company you work for. It must have an evocative title and keywords.
Your location . Regional proximity has a very positive effect on lead generation.
The summary . The purpose of the summary is to briefly introduce yourself. That is, your activity, your skills and what you are best at.
Your experiences . Describing your experience and training well helps to legitimize your position and your future requests.
Having a well-optimized LinkedIn personal page also helps increase your visibility in the application's search engine. This creates a domino effect because the more you are seen, the more you make yourself known and the more legitimate you are. This allows you to obtain more leads.
Once your profile is complete, creating and distributing content is essential. Your network must be nourished by your knowledge. Lead nurturing is one of the keys to capturing more of your leads' intentions and thus initiating a sales approach.
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