Today, video is the fourth most used tool behind newsletters, blogs and social networks. This is explained by different criteria:
Changes related to consumption
The fact that 74% of web traffic is video-oriented
That 96% of companies are turning to a video marketing strategy while today only 6% use it
Return on investment
Diffusion on all social networks
The dynamic and attractive side of the video.
Changes related to consumption force companies to adapt and renew themselves. In the BtoB sector, it is still not very visible, but it is a real desire of senior executives. Indeed, 59% of them prefer to watch or listen to a video rather than read an article. Based on this other observation, video is and will become the most relevant marketing tool in the future. phone number list
In addition, if 74% of web traffic is focused on video, the question of positioning and referencing is essential. SEO also involves video and brings more clicks to your site or video platforms.
Marketing video also does two other things:
The first is to be forward-looking by positioning oneself as an opinion leader on this channel.
The second is to use a different channel to date from the vast majority of your competitors.
Because yes, today BtoB marketing videos are still very rare even if 73% of marketing professionals say that video has a positive impact on:
The image
Lead generation
Return on investment
However, the design of a video must meet simple criteria in order to be visible and relayed.
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